Morning morning, it is estimated that many people have received such a message: "Mo Bai cycling crazy 10 million monthly card, so you enjoy a free ride for 30 days.
In accordance with common sense, Mo Bai suddenly have action, it should be his competitors have done something "action".
Sure enough, June 27, ofo CEO David said, "is expected by the end of the year, the company cycling reached 20 million, more than the current 6 million increase more than twice."
There are analysis of the industry, Mabai bike to send the card, free riding activities intended to lock the way through a large number of high degree of activity, high viscosity, high purchase rate of the core user base, so at the user level to establish the competition Opponents of the absolute lead.
China Bicycle Association official website news, 2016, nearly 20 brands put about 2 million shared bicycles, 2017 is expected to put the total amount is likely to close to 20 million.
In fact, since the motorbike bike announced the E round of financing to obtain more than 600 million US dollars, the worship of and thanks to the succession of scenes of gunpowder full of war.
The first war: capital war
Sharing the bike as a network after the car and a capital race "battlefield", ofo and Morocco's financing war has been carried out in full swing. June 16, Mumbai received Tencent, Gao Ling Capital, Sequoia China and other institutions involved in the $ 600 million E round of financing.
Subsequently, at the recently held 2017 Summer Davos Forum, the CEO of Deo Wei revealed that the new round of financing was nearing completion. According to Bloomberg reported that ofo is seeking a new round of $ 500 million in financing for $ 3 billion.
The second war: burn war
Similarly, the network of car park platform war back, free games are also shared in the field of cycling staged.
In June, for example, Mattai in the public platform released dozens of riding activities, including the issuance of riding tickets, cash red envelopes, free riding and so on. At the same time, ofo also launched a variety of riding promotions on the official APP.
The third war: war of words
June 19, Zhu Xiaohu friends in the circle of documents, ofo active users, users grow far away rejection of Matthew, ranking first. This move immediately attracted to the horse of anger, the two friends in the circle of Zhu Xiaohu comments you a word I speak,
And one of the parties to each other Zhu Xiaohu is the main investor of the, Tencent is the main investment side of the public worship.
In the worship and ofo "war" was open, the network came a two sides founder Hu Weiwei, Dai Wei with the box of photos.
Users have shouted: shadow are together, the next is not to happen what?
Saying, "scandal" is so to, because a photo, the outside world have speculated that the two countries in China shared bicycles lead the car or marriage.
Afterwards, the photo of the parties Hu Weiwei immediately stand up and clarify, please do not out of context, over-interpretation.
Although the current Ma Bai and ofo are rumor "marriage" one said, but from the sides behind the investors point of view, marriage is not impossible. After all drops and quick, the US group and comments, drops and Uber China's merger case was placed there.
It is understood that the investors behind the worship of Tencent, Sequoia Capital, Ctrip, Gao Ling capital, etc., ofo investors have ants gold clothes, drops, millet and so on. From this point of view, Ali and Tencent, respectively, the two giants invested ino and Mo Bai. But the relationship between these investors is not simple, such as the drop is the shareholders of the shares, and one of the major shareholders of the drop of Tencent, but also for the investment in the worship of the site.
The relationship between the point of view, the outside world on the merger of the conquest of the conquest, nor is it completely groundless.
Borrowed the chairman of the board of directors of Alibaba Group today in the opening of the World Smart Conference on the sentence: to go ahead to see where the higher master came, where the future to go, confrontation does not make sense, the two sides together to make sense.
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