e long to keep a car wash or on the verge of collapse O2O concept can sustain?

Posted on 11/3/2015 10:37:38 AM

Recently, e washing brink of collapse news spread like wildfire in the industry, as the field of automotive after-market O2O representative, quit e washing also officially opened the prelude to keep a car O2O shuffle. e parent company of Beijing washing calculus Network Technology Co., Ltd. said in a statement, "Our due to business restructuring, home business has suspended operations; related business services will continue to operate the store." This also means that e main business has been abandoned car wash line individual customers to begin the transition to the next line.
It is understood that the first half of 2015 after serving O2O car market, the market share of e-scale washing reached 21 percent, accounting for 41.1 percent of e after behalf of the drive, but this company has announced to suspend operations O2O home business and retained only to the car wash business.
e home business washing suspend operations only a microcosm of the status quo O2O keep a car, keep a car in worry Founder Wen-Kai Chen opinion, a home car wash car wash does not change the nature of pain itself is not the owner points, unable to form a long-term subsidy by user stickiness. "If, as a marketing tool eligible customer can understand, but as a long-term user traffic entrance and then upgrade to another service to keep a car, then a little wishful thinking." Wen-Kai Chen said.
In fact, the difficulties encountered in e washing is currently the automotive after-market O2O common problem faced by start-up companies. Previously existing cloud washing, car washing and other blah have to stop operation of the project, and the "car 8" also issued a notice that, due to business restructuring from July 17 cease-door car wash business, as a representative of home maintenance, Bo Pai also keep a car network Profit difficulties due to the line began to seek the transformation of the store.
Although the automotive after-market O2O model home concept for questioning, but that does not mean no profit opportunities. National Bureau of Statistics data show that in 2014 car ownership in China reached 140 million, according to the annual maintenance costs 800 yuan per vehicle basis, car maintenance market size will exceed 110 billion yuan, a huge market space for the future.
Concern is led by the Ministry of Transportation to develop a "car repair technical information disclosed embodiments management approach" has officially announced, will be implemented January 1, 2016. This is the industry as to break the monopoly in the field of automobile repair, reconstruction of automotive after-market system opportunities.
However, the Beijing Daily reporter found that, although "technical information disclosed embodiments of vehicle maintenance management approach" to provide development opportunities for the automotive after-market O2O mode, but also for the maintenance of quality made more stringent requirements, which will no doubt become entrepreneurs O2O The company moved into the main reason for the line operation. In this regard, the industry generally believed that after the break O2O profitable car market difficulties, the need to integrate the Internet at the same time, supply chain, service chain in three aspects, and a competitive advantage.
Wen-Kai Chen said that in addition to using the Internet to build a business model way of thinking, the companies must have a strong supply chain support. After the "worry-free network with keeping a car more than two years before the establishment of a comprehensive supply chain system for O2O mode after car market foothold provided support and build a service chain system." Wen-Kai Chen said, keeping a car worry-free network will launch a car Market Services Strategic Partner Program, from the nation's leading automotive service agency in the selection no more than 50 companies together to create high-quality automotive service system.

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