Recently, this reporter from a number of Internet companies and auto companies was informed by the Shanghai International Auto Show, and different in previous years, this year China's auto industry, the most important feature is that many traditional car prices catch the Internet Express, and Internet companies have released cooperation strategy.
Many industry experts said, saying that this year is the "Internet car," the first year is not an exaggeration, intelligent auto industry is becoming the new outlet, the future size of the market is expected to exceed 150 billion yuan, considering the huge car service, as well as emerging car networking, the relevant market size is expected to exceed one trillion. Car companies and Internet companies have admission, as is the pattern of the fragile nature of the occasion in the market, with technical superiority to seize the market, vying for air in the "Flying Pig."
Cross-border Internet frequency hand car prices
Reporters interviewed BAIC, SAIC, Changan, Guangzhou Automobile, Dongfeng, Geely and other domestic car companies learned in the company's "Thirteen Five" plan, will be the development of the Internet as the most important concept car of the future, many companies focus With the Shanghai International Auto Show of the machine, issued a specific content and Internet companies cross-border cooperation, which is extremely rare in the past of China's automobile industry.
BAIC and music, as the official release of cooperation to create a "super car" concept car. Although this concept is still in the prototype stage, and did not enter the production stage, but the new design, and the use of music as an operating system developed by EUI, still subject to outside attention. It is reported that music as cooperation with Beiqi repairer strategic matters will be landing this month, the concept car will be put into mass production of 1 to 2 years.
Ali aspects of the wholly owned subsidiary of SAIC and Shanghai Automotive Group Investment Management Co., Ltd. signed the agreement, both parties will each invest about 500 million yuan, an Internet automotive research and development joint venture. It is reported that the Internet's first smart car for bilateral cooperation is expected to be available in 2016. Recently, Ali Ali also established automotive division, Ali Group's plans to integrate data marketing, auto finance business and the platform edge 60 million owners of convergence, collaboration automobile ecological industry chain partners, through a wireless business scenarios, to the owners to provide "Look election, buy, use, sell "all-electric car link O2O stop service provider.
According to the source, Ali already layout in this area, in addition to high moral map had acquired, but Ali is also actively developing Yun OS operating system. According to foreign experience, this is likely to be cut into the Smart car manufacturing Ali core areas killer.
Baidu CEO Robin Li also revealed that Baidu will launch unmanned vehicles in the year, and will cooperate with third-party car manufacturers. But he did not disclose specific information cooperation. The industry generally believe that Baidu Baidu's maps and other automotive products and intelligent close relationship, with Baidu strong software development capabilities and service penetration into smart automotive sector is also reasonable.
Changes in the automotive industry ecological changes
Dong Yang, secretary general of China Association of Automobile Manufacturers believes that the Internet will greatly improve the level of intelligence of the car, and the Internet for the use of the sales process and service of automotive products will be even greater impact. General direction is to be more user-friendly, greener travel, improve production, manufacture, use efficiency in all aspects of.
"Internet companies, whether it is Google [microblogging] or Apple when it comes to intelligent network linking the car, as is often the car is in addition to television, mobile phone, pad fourth block 'screen'." SAIC Electronic and Electrical Department HAO Fei, director said, in fact, in addition to the operating system, the Internet companies and traditional car prices, there is a deeper point of interaction.
Vice-Chairman of the US auto industry alliance Gloria Bergquist told reporters that the focus of the traditional car and the Internet should be a combination of how to make the car from a closed box to move to a mobile terminal, allowing the driver to obtain information. As a result, the development of intelligent networking of vehicle a total of five major trends are driving the car fully automated, semi-automated driving, the car radio software download technology, car to car communication (V2V), and vehicle technology infrastructure (V2I ). In short, as the market changes occur, such as automated driver assistance technology will gradually driving into the first camp automotive industry needs.
In the automotive marketing model, along with the "Internet +" concept of intervention, the traditional industrial ecology will change dramatically. Ni and CEO Kai Beijing Benz sales and service company president, said that although vehicle sales remains to be seen, but the Internet has indeed become a very important purchase terminal, about 70% of the owners is to buy auto parts through online . And these in turn are derived from large statistical data, very accurate. Through large data, car prices can be precision marketing and personalized services to provide a better customer experience, and this is the most important part of the development of the automotive industry, so the impact of the Internet on the automotive industry is closely interlinked.
The challenge currently facing the development of Internet car, Changan Automobile Engineering Research Institute, Institute of Intelligent Yi Gang said, in fact, the biggest obstacle is the cost factor, spread from traditional industries to high-volume users of new technologies, there is a high price to low price process. Now in the "Internet +" era, car prices also hope to have some new industry model to join, but not the same car with the phone, the phone may cost several hundred thousand dollars, the cost of the car is that tens of thousands of hundreds of thousands at every turn, by government subsidies almost could not calm the high cost factors.
Trillion worth of market opportunities open
Various companies have to enter the field of smart car, saw its huge market prospects. According to the National Bureau of Statistics, "National Economic and Social Development Statistics Bulletin" data, 2012 car ownership in China more than 120 million, and annual sales of about 20 million new cars.
Analysys think tank is expected that by 2015, Internet user penetration rate of Chinese car is expected to exceed 10% of the critical value, then, the market size of China's Smart car will exceed 150 billion yuan. Considering the huge car service, the relevant market size is expected to exceed one trillion. Currently, the Smart car market structure yet, in car navigation, smartphone operating system, etc., Baidu, Alibaba, Tencent and other Internet companies have a clear technological advantage; the traditional car prices have experience in the automotive R & D, manufacturing and marketing chain. Experts say, various companies have chosen this time to actively enter, is to seize the opportunities in the future competition.
GF Securities said the two sessions on the Prime Minister, the development of the "Internet +" Action Plan and the "Made in China 2025", intelligent vehicles as the main line of intersection of the two policies. March 12, Minister of Industry, said Miao Wei, China Institute of Information and Communications is organizing research 5G, one of the largest in the intelligent car, Internet car. March 17, the Ministry of software called the intelligent information services department on behalf of the automotive sector companies held a symposium "to promote automotive software development, to meet the smart car era". All these are described "Internet + Car" is becoming a new outlet.
Ping An Securities believes that the "Internet + Car" will be a combination of cutting-edge technology of the automobile, new energy, lightweight, intelligent vehicle networking technologies have been combined in this area. With Internet technology is widely used in the automotive sector, will continue to expand the coverage of existing areas of the automotive market, and is likely to innovative new business models.
Tencent, Ali, music, as other Internet companies to "Economic Information Daily" reporters, to car networking and intelligent vehicles as the representative of the "Internet + Car" industry, has a more mature industry chain and rich ecological environment for networking, for example car including aspects of sensor manufacturing, automotive networks, and smart cars are involved in navigation, autopilot and vehicle manufacturing. More importantly, with the involvement of Internet technology, car service, car music, used car trade and other markets will also become an important part of the "Internet + car" market, and its market size should not be underestimated.