China's auto market was a low-quality, low-profile, low-service synonymous. Indeed, compared with the US auto market, China's auto market is still not mature. However, tend to improve the quality of service, the scale of the growing auto show, gradually recognized China's own brand, let us see the Chinese car prices catch up with the efforts of the Chinese auto market steady progress.
China's auto market steadily forward
PP100 (problem points per 100 vehicles) is an important indicator of the quality of new cars, the lower the score the higher the reliability. J.D. Power data reports in recent years, the Chinese market continued to decline and stabilize the PP100, from 178PP100 in 2009 to today's 102PP100, eight years to see the time of the Chinese car market, Although there are still some gaps with the US market, but the Chinese market should not be underestimated.
6 years to catch up with the US market
China's car prices significantly progress, how long will it take to catch up with the US market? The latest data from J.D. Power will give us the answer.
1. China and the United States study the same models of the PPH difference of 24PPH, while the progress of the Chinese market speed of 4PPH per year. In the model study, China needs to catch up with the US market for 6 years.
2. Chinese production models and overseas production models in the US market PPH difference of 44PPH, while the Chinese domestic brands to improve the speed of 8PPH. In the production model, China needs to catch up with the US market 5.5 years.
3. To understand the needs of US customers, need 4-7 years;
4. China's new generation of models of R & D time is generally 3-5 years.
After the understanding of these data and calculations, on average, the Chinese market to catch up with the US market only 5-6 years!
There is a difference in the needs of Chinese and American consumers
To know ourselves, to be victorious, to catch up with the US market, the premise is to understand the needs of US consumers. J.D. Power found that the needs of Chinese and American consumers are different.
China's IQS report in the TOP5 problem are: the car has an unpleasant odor, tire noise is too large (from the body below), fuel consumption is too large, the wind noise is too large (from the body around), air conditioning, the engine Built-in Bluetooth phone / equipment often have matching / connection problems, wind noise is too large (from the body around), the material easy to get inside the built-in Dirty / wear (not including seats), automatic transmission - shift with delay / shift at wrong time. At the same time, in the top 10 problems, only one problem is the same, that wind noise is too large.
Visible Sino-US consumer demand for cars there are significant differences in the quality of different car also has a clear focus. Chinese consumers pay more attention to sensory perception (smell, hearing and taste, etc.) the quality of the feelings of the United States, consumers are more inclined to the use of vehicle functions in terms of feelings.
For now, China's auto industry is still a long way to go, whether it is the quality of the car, or the car's overall sales system, the Chinese auto market and the US auto market is still a gap. Everything for its success, it is necessary to pay the price: struggle. Emerson's words with the automotive industry partners to encourage each other.
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