Recently, the Ferrari Group Chairman and CEO Sergio Marchionne said, "Ferrari plans by 2019 to make a major strategic adjustment of the product, part of the brand's model will be the transition to the hybrid."
Marchionne said in a statement: "As the development of hybrid cars is the trend, Ferrari introduced hybrid electric vehicle selection is inevitable." Previously Marchionne once disclosed to the media Ferrari will launch a hybrid car program, but did not disclose The specific time nodes of the program. And this time Marchionne's speech is revealed the specific implementation time of the plan.
It is reported that Ferrari produced only 200 private custom convertible hybrid cars, in addition to 9 will be in 2017 Ferrari 70 anniversary celebration to do on display.
Marchionne said that the Ferrari production of hybrid cars and there is no outside disclosure of the motivation, Ferrari production of hybrid cars is nothing less than the hope that in the post-market business which get a certain profit, so as to protect its 9 limited edition models to survive.
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