BMW layout of the three areas leading the future travel

Posted on 3/29/2017 10:50:01 AM

In 2016 to achieve revenue and profit growth for seven consecutive years, once again to create the best performance in history, the BMW Group will continue to maintain sustainable profit growth in 2017, and further expand the company as an innovation leader advantage. In the BMW Group News press conference, the BMW Group is expected in 2017 fiscal year to achieve a slight increase in sales and revenue of the auto business, the Group's pre-tax profits increased slightly. The goal is to achieve the eighth consecutive business for 8% -10% between the EBIT margin.
High-end luxury car is the focus of development
BMW will be in the past two years to further enrich the product lineup, which high-end luxury car market segment will become the BMW Group's future development focus.
"From 2017 to 2018, we will launch more than 40 new models under its three brands, including the new models X2, X7, etc. At present, the new generation of BMW 5 Series was launched in February," said Krueger, chairman of BMW Group. Global market, this model will once again become a benchmark for high-end business car market segments. "The new generation of BMW 5 Series long wheelbase will also be listed in China during the year.
In the BMW view, high-end luxury car market segment is considered a source of lucrative profits, and is expected in 2020 to achieve substantial growth in sales and revenue. By 2020, the BMW Group will introduce several new models in the high-end luxury car market, including the BMW X7, which will complement the existing BMW 7 Series. At the same time, BMW will also selectively use the i and M brands to expand the market segment of the product.
Electric travel will change dramatically
The next 10 years, the field of electric travel will change dramatically, the BMW Group will continue to implement a successful electric strategy. But because of the various countries and regions of the new energy car market segments are not the same pace of development, flexible, scalable and strong product line to ensure that the BMW Group in the field of electric travel success.
This year, the BMW Group has entered the second decade of the electricization strategy. The company's future will continue to "Project i" leading strategy to create a flexible vehicle platform structure, so that different vehicles with different transmission systems in the production process seamless integration. In addition to plug-in hybrids, the BMW Group will introduce purely electric battery-powered models in a highly flexible and scalable way in its brands, major vehicle and vehicle platform architectures, such as pure electric MINI And pure electric BMW X3, which marks the BMW Group into the second phase of the development of electrification. In addition, BMW iNEXT research and development will promote a new generation of power drive modules and transmission system mass production.
Real test height automatic driving
At present, the BMW Group is committed to the development of automatic driving, which is the future of the BMW Group four strategic direction "ACES (automation, interconnection, electrification, sharing / service)" one of the key. BMW Group and Intel and Mobileye will be highly automatic driving on the agenda, plans to launch in 2021 fully automatic driving BMW iNEXT. Related technology will be in the world, including China, including a number of cities to test.
In order to maintain the leading position in the automatic driving, in 2017, the BMW Group will be in Munich near Schleswig to establish a new R & D center, focusing on the development of vehicle networking and automatic driving technology, the size of the staff will reach 2000.
At present, the BMW 7 Series and the BMW 5 Series are equipped with state-of-the-art driver assistance systems, with about 8.5 million connected BMWs worldwide. Since the launch of the BMW i3 in 2013, more than 125,000 electric vehicles have been delivered to customers. In addition, the BMW Group has also provided DriveNow services to more than 800,000 customers in 11 European cities, and ReachNow's new travel service has also been successful in the United States.

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