New Energy sales accounted for close to one percent subsidy dependence urgent adjustments

Posted on 12/28/2015 4:16:09 PM

With the policy of "backing", China's new energy vehicles to strive higher status in the automobile market, "Wild World", the forward one percent market share a big step forward.
Sales accounted for close to one percent
Currently, the policy continues to tilt towards new energy vehicles. Recently, the Ministry of Finance and other five departments issued "on the" Thirteen Five "new energy vehicle charging facilities and incentives to strengthen the notification of new energy vehicles to promote the application (draft)", the notice clearly a reward objects, charging infrastructure incentives for all provinces (autonomous regions and municipalities). The central government of the charging infrastructure better, the larger the scale of new energy vehicles to promote the provinces (autonomous regions and municipalities) to arrange incentive funds.
The notice sets new energy charging facilities award criteria, for air pollution control in key cities highest award, in 2016 air pollution control key provinces and cities to promote the amount of 30,000, the award criteria 90 million yuan, exceeding the threshold of 120 million cap the highest part of the award yuan. 2020 air pollution control in key cities threshold 70,000 reward, award criteria 126 million yuan for each additional 6000, an increase of 11 million yuan reward fund, reward fund up to 200 million yuan cap.
In recent years, the central government and local governments are increasing for new energy vehicles to support efforts to trigger a new energy vehicle market, "blowout", following the 2014 sales growth of 3.2 times this year, the new energy vehicles is still high growth. Factory certification by motor vehicle statistics this statistical standards, new energy vehicles this year from 1 to 11 per month to 279,200, accounting for 1.26 percent of the entire vehicle market yield. The new energy vehicle sales in the automobile market share of close to 1 percent market share, according to the China Association of Automobile Manufacturers statistics, from January to October, China's new energy vehicle sales 171,100, up 2.9 times over the same period, China auto The total sales of 19,278,100. New energy vehicles accounted for the rapid rise from the 0.32% to 0.89% last year. The industry in general will be 1% as a turning point early development of new energy vehicles, once the sales volume exceeded 1% of the proportion of new energy vehicles will usher in a new stage of rapid growth.
At the current growth rate, China's new energy vehicles in 2015 sales to more than 200,000, is expected to surpass the United States as the world's largest new energy vehicle market. With the new energy vehicle market size and growth, car prices at this profitability is also of concern, at present, the vast majority of car prices of new energy vehicles, even in the case of still enjoy government subsidies not yet profitable. New energy vehicles in order to make the cake bigger, central government and local governments this year alone took over a hundred billion of subsidies. Certainly, the new energy automobile enterprises BYD is the largest beneficiary. The industry generally believe that burn for many years, BYD most likely to become the new energy vehicles in the field of car prices lead earnings.
Who make money?
BYD 2015 Third Quarterly Bulletin revealed that the company first three quarters of this year, operating income 48.494 billion yuan, attributable to shareholders of listed companies net profit of 1.961 billion yuan, up by 404%, of which 7 to September net profit of 1.495 billion yuan, up by 5196.97 %. BYD believes that the fourth quarter is expected to plug-in hybrid car sales will continue to maintain high growth, orders public transport and private cars in the field will also be a large number of deliveries, the company's new energy automotive business will continue to maintain a rapid growth momentum of development , drive to enhance the level of profits in 2015 annual net profit of BYD 2.32 to 2.52 billion yuan, an increase of 435% ~ 481%.
Insiders interview with "First Financial Daily" reporters spoke, although BYD were not disclosed specific data about the new energy automotive profits, but according to some of the relevant data within the industry to speculate, is expected BYD plug-in hybrid vehicles Qin other models may now have to start making money. The source said that under normal circumstances, a new car R & D investment of about 600 million to 10 billion, the same level of a Qin traditional fuel automobile manufacturing costs about 60,000 ~ 70,000 yuan, plus batteries, motors and other costs, is expected to Qin at a production cost of about 13 million. At present, Qin guide price of 209,800 ~ 219,800 yuan, the lowest price in the country is 136,800 yuan, while the central and local governments for a new energy vehicle subsidies add up to about 60,000 yuan, if the pre-Qin R & D investment 1000000000 about yuan, in addition to other expenses plus marketing, sales are expected to reach about 20,000 Qin can be profitable.
However, BYD new energy dominance has not impregnable, BYD once has a 30% share of China's new energy auto market, but share declined. With the new energy market is gradually warming, more and more car companies get together to develop this emerging market, increasing competition. The person in charge of an independent car prices in the "First Financial Daily" reporters when he openly challenge BYD, BYD said the leader does not necessarily mean the future is now leading the next sort of new energy vehicle market will change.
Currently ranked second Geely menacing, 1 November new energy vehicle production reached 46,000, BYD's sales approach, which Geely in pure electric passenger area a single large, 10 to 11 months for two consecutive months ten thousand Level. Other car firms also have to accelerate the layout of new energy vehicles.
However, car prices in the energy sector is not only facing new competition, but also suffered a back slope future subsidy problem, profitability and ability to achieve sustained profitability will be a major test.
Faced with problems such as subsidies back slope
It is worth noting that the state has adopted the policy of subsidies slope back year after year for new energy vehicles. In 2015, the central government subsidies for new energy vehicles decreased by 10% compared to 2013, for example, plug-in hybrid vehicle subsidies reduced from 35,000 yuan to 31,500 yuan. The industry believes that, according to motor vehicle vehicle factory certification statistics, in November this year, China's new energy automobile production 72,300, an increase of 6 times, there is a certain relationship with the next year surge of new energy vehicles subsidy standard back slope, the first enterprise in the new year prior to production in order to get more subsidies, last year there have been a similar situation.
Subsidies based primarily on energy saving effect, and considering the cost of factors of production, economies of scale, technological progress gradually back slope. 2016 plug-in hybrid vehicle subsidies further reduced to 30,000 yuan, pure electric passenger vehicles also press the endurance mileage (R) to adjust the standard, 2016 pure electric passenger 100km≤R 2020 New Notify vehicle application of financial support for energy policy "clearly subsidies next few years, in addition to fuel cell vehicles, other new energy vehicles subsidy standard will continue to back slope, 2017 ~ 2018 Subsidies in 2016 decreased by 20 basis %, 2019 ~ 2020 subsidies in 2016 dropped 40% basis.
As China's electric cars into a full stage of market competition, new energy vehicles subsidy may even quit in 2020. For many independent brands, on the one hand to launch as soon as possible a variety of new energy automotive products dominate the market, on the other hand to enhance the technology and quality of new energy vehicles. Tsinghua University Professor Ouyang Ming recently in the 2015 Guangzhou International Electric Vehicle Industry Summit comes to new energy vehicles faces three major challenges: dependence on subsidies more serious, the need for rationalization; the second is a security risk can not be ignored, the current lithium battery in short supply, as long as the battery can be sold, the product quality is declining, increasing the probability of an accident; the third is fierce international competition, the current foreign new energy products, technology and so on into China, so China must increase research and development .

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