Unable to keep pace with demand in the USA modern crusade "absolutely" needs a new assembly plant, said the head of the USA brand Dave Zuchowski. But before that, Hyun Dai could get Kia plans to plant one billion U.S. dollars in Monterrey, Mexico, part of the production.
Although the brand brothers most modern factory, "the final chapter has not been written about" Zuchowski told Automotive News best dealers' on the bench, the event last week, able to work here.
"You can see some common relationship," he said, "but it is clear that his books and factories."
Hyundai also "very likely" to get the Kia plant in West Point, Georgia, part of the additional production in 2016 to open factories in Mexico, Zuchowski, who took over as chief executive of Hyundai Motor America said in December. Georgia factory mainly produces Hyundai Santa Fe crossover addition to Kia Optima sedan and Sorento crossover, is at full capacity.
But the Mexican plant will allow Kia to produce about 300,000 vehicles a year, Zuchowski said.
"Kia can I collect 300,000 units of volume, and if so, what will the market go? If not, who will share with them?" He said. "So do not go there, but it is clearly in the discussion."
In August this year, Kia announced that the plant will start in Mexico in 2016 The plant is being designed, the production of compact and subcompact and the cross in the first half to establish a series of small cars, but the company said it still is considering specific models.
Hyundai crossover is where you need help, Zuchowski said. Traders are pushing more inventory, and asked whether the brand will increase production capacity, he said.
"We are missing is that all that Santa Fe and Tucson and Santa Fe sports car, all the growth, all the margin of distributors and us," he said. "So follow the news, the parent company, we have to align and get a synchronized growth in the American market, and trying to find a way to produce more cars in the hot fragments."
Hyundai's sales in the United States this year is 2 percent, but the overall growth of industry sales of 6%. Hyundai Motor cross-selling in the United States this year are 21%, but only 21 percent of these cross on behalf of the sales mix of the brand in the United States.
Modern reported 44 days of delivery, his cross to October 1, but the offer was for only 37 days this year, according to the Automotive News Data Center.
Hyundai is currently in the rapidly growing compact segment sales annually about 42,000 crossover Tucsons but also more than doubled to 90,000, "without spending more or spending more advertising incentives," Zuchowski said.
The redesigned Tucson will arrive in 2015, and "will have a significant increase in our production," he said. "We are trying to get more information about our production of Santa Fe, we are working with [Hyundai Motor Company] trying to do this."
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