Car antitrust response dramatically Imported cars how to deal with the situation of inventory record

Posted on 8/16/2014 10:17:31 AM

Influenced by the antitrust investigation, domestic and imported cars sales are facing challenges and adjustment.
On August 12, China imported automobile trade co., LTD., according to data released in July this year, total number of imported cars in China to 137400 vehicles, up 24.6% from a year earlier. Among them, the passenger car imports 136300 vehicles, up 25.1% from a year earlier, the country's imports of the number of monthly for the first time more than 130000, a record high.
On the surface data to the good situation, imported cars market has also changed. In QiMao, according to data from domestic and imported cars in July inventory coefficient has pushed up to 3.4 (inventory depth is 3.4 months), the highest for nearly a year. Pushing the inventory because antitrust investigations in countries make a cut imports, and consumers currently hold a wait-and-see attitude. For inventory coefficient is less than 1.5 belong to the reasonable scope, and higher than 1.5 dealers operating pressure and increased risk.
Serious supply exceeds demand, the best way to digest the inventory is to reduce the price. Under the pressure of capital chain rupture, the dealer again took out "depreciate" one's speciality.

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