Going out seems to be the next choice for China's own brand. Recently, the industry once again broke a number of independent brands overseas acquisitions of the news, first, Zhejiang Geely Holding Group or will be issued in the near future bid to seek the acquisition of Malaysia Proton car at least 51% of the shares; Second, the French Peugeot Citroen Group (PSA) announced To buy General Motors (GM) owned by the German car brand Opel, the two mergers and acquisitions seem to have behind the shadow of China's own brand!
In fact, as early as many years ago, Geely Holdings and Proton car had contact, and intends to buy Po Teng car lotus sports car technology, but because of third-party intervention eventually failed to end The acquisition of the matter, Geely Automobile has not only coveted Lotus sports car technology, but the treasure in Southeast Asia and Europe have the car resources and the vast market. Some industry sources, with the initial contact is different, in the rapid expansion of the sales of Geely Automobile, and even claimed to be willing to come out Borui, Bo Yue two cars as a technology, and Baoteng share these and Volvo's research and development results, can be described as Attractiveness is not small.
Talk about that Pentium car. As Malaysia's largest carmaker, not only has a capacity of 60,000 units in Malaysia, but also holds ownership of the British sports car manufacturer Lotus (Lotus Cars). But over the years has been in the years of loss of the plight. In 2015, Proton Motor received a loan from the Malaysian government, but there was an additional condition: to find an overseas partner to implement the business reorganization plan. Over the years, Po Teng car has not been abandoned and other car prices in order to find a partner.
PSA announced to buy Opel is how is it? On February 14, General Motors announced that it was working with PSA to sell Opel and Vauxhall to the latter. In fact, PSA prospects in Europe is not optimistic, the acquisition, causing concern is one of the three major shareholders of PSA Dongfeng Motor. The background of this acquisition event is that Dongfeng Motor is integrating internal resources, and its brand (including its own brand) to implement collaborative development strategy. Once the acquisition is successful, with the Chinese market, a strong industrial scale, PSA and Opel or will become China's auto industry to enter the bridgehead of Europe. Not only Opel, in the auspicious and Proton car mergers and acquisitions, PSA also as a bid to participate in one of them. PSA insiders said the hope that through the acquisition of Proton car to build an export base for the Southeast Asian region, and introduced to adapt to the local situation of cheap models.
Some reluctant to disclose the name of the joint venture car technical staff to the Beijing Youth Daily reporter revealed that in fact, in recent years, China's own brand development is indeed very fast, has begun to let the joint venture brand feel threatened. Analysis of that its advantages are mainly reflected in two aspects, one is the Chinese consumers like the shape of the design, to seize the consumer's psychology; Second, with the size of the market to enhance the localization of spare parts system has been completed, independent brands Catch up with a wave of development opportunities. Imperative, with the rapid expansion of production capacity, independent brands must start planning to go out, take precautions.
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