After five years of deep plowing and cultivation, China (Macau) International Automobile Expo Hong Kong and Macao has become the largest international auto show. Fifth Macao Auto Show in November 2015 soon kicked off in the 6-8 gold Venetian Macao Convention and Exhibition Centre.
This show by the Macao Convention and Exhibition Association, Nam Kwong (Group) Co., Ltd., China Machinery Industry Group Co., Ltd. jointly organized, Nam Kwong Group International Convention and Exhibition Center, China National Automotive Industry International Limited and Macau to send Italian Marketing Services Ltd, the contractor, the European Economic and Technical Cooperation Association China, Macau and China motor vehicle importers - Macau Autosports always co. Show got the Macao Special Administrative Region Government, the Central People's Government in the Macao Special Administrative Region of the Liaison Office, Ministry of Industry and Information Technology of the People's Republic of China, People's Republic of China Ministry of Commerce, State-owned Assets Supervision and Administration Commission, Hong Kong and Macao Affairs Office of the State Council and the China Machinery Industry Federation support and assistance.
This show the continuation of "brand, bridges, opportunity" theme, with the full cooperation of the Central "along the way", "a center, a platform" and the development of strategic vision, Macao Auto Show 2015 to new heights, the size and quality of the exhibition will once again lift . Exhibition area of 65,000 square meters, from China, Germany, the United States, Japan, Britain, France, Italy, Korea, Portugal, Brazil, China, Hong Kong and Macao, China and other 17 countries and regions in 92 major car brands and related enterprises, representative offices and industrial alliances exhibitors, will be held in 59 games Forum earlier and related automotive cultural activities, invited nearly 300 Chinese and foreign media reporters to participate in live coverage expected 165,000 visitors passengers, will continue to lead the convention and exhibition industry of Macao .
Made in China were set up this show, super luxury cars and imported cars three thematic pavilions, but also ad hoc modified cars, new energy vehicles, racing, commercial vehicles, cars networking, auto finance, media broadcast, brand models recommended, photography , children paintings, "along the way" cultural exhibition and other 12 display area. In addition, coverage of this show exhibits and more widely, will bring Hong Kong and Macao people set supercar, sedan, SUV, car, recreational vehicle, RV, new energy vehicles, buses, heavy vehicles, logistics vehicles, armored vehicles and other military more than ten kinds of models of more than 400 vehicles participating powerful vehicle lineup.
This show of highlights:
First, silk embroidery of traditional art super luxury cars share similar event in Macau
This super luxury car museum will be "along the way" strategic pivot background and "Ming silk embroidery of traditional art" combined with contemporary linen from the European-based materials, combined with modern painting full range of packaging, the implication Silk two throughout the Eurasian continent. Luxury car museum brings together many top luxury car brands, Bentley, Lamborghini, George Patton, Tesla, Apollo, ABT and change Tai Kate luxury car, Green Peter governance racing, Le Mans Series championship racing, MINI antique cars, Lotus Collection car etc. top luxury car and luxury car brand will be started refit of luxury battle in Macau. SCC ultra running club will carry the Aston Martin, Ferrari 458, McLaren 650S, Audi R8V10, Chevrolet CL7, Nissan GTR, more than 10 models in different colors luxury supercar amazing scene.
The fastest of the world's first all-electric sedan Tesla will feature dual motor all wheel drive Model S, and announced its official product information listed in Macau at the show site; Porsche modified cars 泰卡特 T7S, T9S, will bring its proprietary Upgrade personalized custom service, in the exhibition site will have different levels of benefits; modified car ABT Audi A7 will bring and Q3, modifications will maximize the potential of each engine; EURO-TEC will bring the first carbon fiber Products --- McLaren 12C full body kits.
Second, imported cars and modified cars ran off appearance, a variety of new models boost the auto market Festival
Imported car museum is one of the three themes of the Macao Museum this show are the three thematic pavilions participating brands in the most complete, most of the models on display hall. Up to 37 kinds of display brands, nearly 10 kinds of models. This show imported car museum gathered Mercedes-Benz, BMW, Audi, Toyota, Lexus, Land Rover, Jaguar, Honda, Ford, Hyundai, Mazda, JEEP, Volvo, Renault, MINI, Volkswagen, Alfa Romeo, Fiat, Nissan, the British non-Nidhi Maserati, Maybach, Mitsuoka, Abbas and other 25 supercar, cars and on Zhe, LMC, CNAC RV, Golden Delicious RV, Ang Rui RV series of modified cars, modified RV exhibitors.
BMW will host BMW models released mysterious activities; Mercedes-Benz will launch the A-Class in this show, GLC-Class, V-Class three new car market activities; this year is the 35th anniversary of Audi's permanent four-wheel-drive system Memorial, The new Audi Q3, Special Edition Audi Q5 and Audi Q7 will debut a new show in Macau; just launch that wins two awards will also debut the new Golf Sportsvan exhibition; Honda will have Vezel, Jade RS, Stepwgn L, Civic Type R four Macao Auto Show models landing, let the fans eyes.
Third, independent brands breakthrough lineup of exhibitors previous highest Chinese manufacturing team to reproduce strength
Macao Auto Show will continue to give full play to the exhibition platform to showcase exchange function, help to implement the 2025 plan in China, help Chinese independent brand automobile industry by leaps grow stronger history. This show made in China hit a record high of independent corps lineup of exhibitors, in addition to previous exhibitors FAW Group, Dongfeng Group, Changan Automobile Group, Guangzhou Automobile Group, JAC Group, SAIC, China Putian, Yutong Bus and central electric car industry alliance, the first China attracted heavy, dozens of exhibitors Suzhou Jinlong, Yaxing, Nanjing Iveco, Xugong Group, Jiangsu Aoxin and Chinese car networking industry technology innovation and strategic alliances, to bring new models, new technology overall Macau debut this auto show.
Made in China "national army" will carry 9.3 parade parade car FAW Group directorate review car - Red L5 series CA6700J, Dongfeng Group ShouYue car - Dongfeng warriors armored vehicles and other off-road vehicles in Macao Auto Show debut. Yutong Bus will showcase its successful entry into France in October this year, the new energy bus systems by Paris's largest bus company in the city of Paris to try first pure electric bus. In addition, new energy Yaxing Bus, FAW new energy vehicles Pentium B50-EV, Wei Chi -EV and Oulang -EV, Dongfeng small electric car E30L, Chang Yi pure electric cars move, Guangzhou Automobile Chuan qi by electric car program GA5 REV, JAC and Wyatt EV, Austrian new electric utility vehicles, Putian newly developed logistics pure electric vehicles and other self-developed series of new energy vehicles will also be unveiled in Macao Auto Show.
Fourth, a variety of exciting activities to enhance the cultural connotation of the exhibition
Professional, rich supporting activities, is an international exhibition integral part. Macao Auto Show from the beginning of its establishment, adhering to international, professional philosophy, commitment to the people of Macao to create a high-end car culture feast for the Chinese automobile brand to the world to build a bridge for Chinese and foreign auto companies to find new markets opportunity to provide a good platform. 2015 Fifth China (Macau) Automotive Summit and the "along the way" global growth strategy Forum will continue as an event held earlier. The forum "integration, development and win-win" as the theme, with "along the way", "Made in China 2025" and other policies, inviting domestic and foreign auto industry professionals, corporate executives and media elite attend, focusing on China Automotive Globalization automobile enterprises to go international strategy, a comprehensive development platform to conduct a comprehensive exchange of relevant hot topics, to discuss the difficulties and opportunities for Chinese automobile overseas development. As one of the auto industry's most influential one event, will be the development of China and the global auto industry has played a positive role in promoting. 59 games will be held over the same period of car culture theme of colorful activities for the Hong Kong and Macao people to build cars carnival feast. This show invited internationally renowned professional race car driver, Asian Le Mans Champion 2015 Mr. Cheng Fei as the official ambassador for the Fifth China (Macau) International Automobile Exposition. During the exhibition, Mr. Cheng Fei will bring with him and award-winning campaign with cool racing Hall debut in luxury cars, and arrange on-site fans will interact signature.
Five well-organized professional audience, full broaden communication channels
In order to improve the quantity and quality of Macao Auto Show visitors, show organizers take full advantage of big data show, for the Chinese mainland, Hong Kong and Macao as well as the audience and the Portuguese-speaking countries of Southeast Asia, screened more than 20 government departments, nearly 100 in Hong Kong, Macau , Beijing, Guangzhou, Singapore, embassies and consulates, more than 400 automotive industry associations, chambers of commerce, nearly a thousand auto companies, the use of EDM, e-mail, telephone, fax and other forms of large-scale invitation.
Oriented buyers, publicity of the audience, the organizing committee in the mainland, Macao, Hong Kong's professional and public media have put a lot of advertising, while actively developing cooperation with overseas media, especially with the Portuguese-speaking and Southeast Asia increased media cooperation, expand promotional channels Macao Auto Show, to further enhance the international influence Macao Auto Show. This show through television, radio, newspapers, magazines, websites, micro-channel, microblogging, from the media, outdoor advertising, CotaiJet, CTS buses, building advertising, bank VIP card users, taxi, airport advertising, more than 200 media and marketing channels should be widely publicized.
Six large comprehensive use of data, analytical qualitative leap Macao Auto Show
As we all know, is an important window for China Macao connected world, the world tourism and leisure center and the Portuguese-speaking Countries Economic and Trade Service Platform China, Yu Wanming annually attracts crowds from all over the world, driven by strong spending power of hundred million dollars. Macau brought together many of the world's internationally renowned Hotel, Macau is growing at an unprecedented pace to become a truly world-class leisure resort city. Macao Auto Show during the previous exhibition, there will be "Auto heat" phenomenon, the pavilion housing surrounding the hotel all appear full, while boost logistics, tourism, passenger transport, retail, dining, entertainment, consumer and telecommunications, insurance and other industries, the exhibition economy stimulating effect to be fully revealed. According to the Macao Economic Association survey showed that nearly 70% of respondents Macau show the audience the purpose of the exhibition is to look at new models; secondly nearly four became for information. It is worth noting that the proportion of the audience for on-site car come across the third consecutive year, rose 3.9 percent from the first 24%, an increase of nearly 8 times. Macao Auto Show has become an important platform for Hong Kong and Macao to buy cars. 53.6% of exhibitors will showcase Macau Motor deemed new products and developments important platform. The average stay for a few days of the show the audience the respondents from the second to the fourth extension of the 3.36 days 4.01 days, while the general visitor arrivals average number of days of stay only one day, to participate in the show's audience to Australia's tourism average number of days left Australia significantly much higher than the average visitor arrivals. The per capita consumption of the show the audience was also significantly higher than the nearly 10 times higher than the general visitor arrivals, held in per capita more than 15,000 patacas. A conservative estimate, the former four-Macao Auto Show indirect economic benefits to attract visitors to Macau Macau brings (including mainly tourism, hotel, retail, catering, etc., but excluding gaming entertainment) over four billion patacas.
The first show was held in Macao since 2011, has been insisting to take the difference of the exhibition route, give full play to the advantage of Macau, in close connection with the national policy, to help moderate economic pluralism, and promote the rapid development of exhibition industry in Macao has played an important role in promoting. Meanwhile, the main contractor under the careful planning and arrangements of the parties, the show bright scene, has been actively involved exhibitors and highly recognized. Macao car show has become influential in the region of large-scale international professional exhibition of high-level, high-standard, Macao has been included in the top ten international exhibition brands, and by the Union of International Fairs (UFI international exhibition industry, one of the most important international organization ) of all ages. Macao Auto Show scale rise in the number of visitors, media influence and so year after year, now has a higher visibility, reputation and international influence, is perfect transformation to become the world's luxury cars, cars showcase, Chinese independent brands collective appearance international, foreign imported cars all-round display and integrated trading platform, and always to enhance the image of the city of Macao, and promote "world tourism and leisure center" and make unremitting efforts.