SAIC-GM-force three market segments plan to enhance sales profits double

Posted on 5/5/2016 10:41:25 AM

From Mai Rui Bao XL, the new generation LaCrosse, Cadillac XT5 then listed, SAIC-GM-intensive import of new cars this year behind its gradual fall new round of product development strategy.
Recently, Shanghai GM general manager Wang Yongqing told NBD car: When (Micro Signal NBD-AUTO) reporter, said, "This year, Buick and Cadillac sales growth outperformed the broader market, however, if there is no brand strategy, product strategy, which. only temporary. "
For the current annual sales have exceeded 2 million SAIC-GM, the enhanced product offensive attack is not widespread, "to adjust the sales structure, look at the proportion accounted for SUV, MPV's proportion, between carts and trolley. "SAIC-GM Shi Hong, deputy general manager said that at present, only adjust the product structure, deep plowing market segments advantage, in order to bring the brand to increase, and this can be achieved is the key to sales promotion.
Force of the three market segments
"Contrast the first quarter of last year, Shanghai GM's performance declined slightly." SAIC-GM talking about this year's market performance, Shi Hong openly expressed.
According to data by the Federation of the first quarter of this year, Shanghai GM sold 413,600 cars, down 1.6 percent, lagging behind the overall performance of the passenger car market.
Shi Hong believes that under fully competitive conditions, we have only one way to go, is to do the brand, you can find a more solid way to survive. Force in three market segments, boosting the brand promotion on the basis of force, "We expect the second quarter of this year, sales can have a better performance."
Wang Yongqing, pointed out that "we must make up the product strength, enhance the brand premium. (Same product) to sell 10 people, we can sell 11", which is one important way to solve the problem of dealer profit.
However, at present, the luxury brand price dropping, high-class car market is being squeezed; SUV market competition is from Blue Ocean into the Red Sea; in the case of last year's Buick GL8 sales have dropped out of the top ten, with the SAIC-GM-force three market segments, enhance the brand, in order to stimulate sales profits "double up" plan, no doubt also face some challenges.

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