In the field of new energy vehicles, Volkswagen is a latecomer, the market share of small, how to achieve with the traditional internal combustion engine vehicles to match the market position? Volkswagen Group (China) President and CEO Professor Heizmann during the Guangzhou Auto Show to attend the A financial reporter explained and introduced the public in China's new energy vehicle market research and future plans, and put forward the public in the future launch of the entire product line of pure electric vehicles. In this regard, the person concerned, the public in the field of new energy is still very strong, but now is China's new energy vehicle market is generally explored stage.
Volkswagen (China) President: Volkswagen in the future launch of the entire product line of pure electric vehicles
"With regard to the future development of new energy vehicles, our plan is to new energy vehicles cover all levels of market segments, we are currently entering the previously not involved in the new energy market segments." Hezmann said, for example, In the SUV market, Volkswagen will provide plug-in hybrid electric vehicles and pure electric vehicles. "We hope to gradually introduce more new energy vehicles in the Chinese market, models covering various product lines." Hezmann pointed out that Volkswagen has planned a new wave of new energy vehicles models, as well as SUV models of the listing plan.
Hezmann said that Volkswagen will fully realize its new energy vehicle development, and in expanding the green energy of new energy vehicles in China's production scale and sales scale. 2020, Volkswagen's new energy vehicles in China's annual sales will reach 400,000 in 2025 sales of new energy vehicles will reach 1.5 million, most of which are localized production of pure electric vehicles. Its R & D team in Beijing now has more than 3,600 R & D personnel, the future will continue to expand the scale to achieve in a number of areas of new energy vehicle innovation.
Hezmann said Volkswagen Group, one of the world's three "future center" is located in Beijing. Here, designers and digital information technology experts will cooperate based on the needs of the Chinese market, build the future of the car.
In Hezmann view, the current Chinese market for new energy vehicles demand growth is relatively fast, but the market base is relatively small. Volkswagen Group through all the brands and the accumulation of years of scientific research, Volkswagen can launch the entire product line in the future of pure electric vehicles, thus becoming a pioneer in the field of electric vehicles.
In addition, Heizmann believes that Volkswagen and JAC will further support the future of mass production of new energy vehicles layout. He revealed that the public and the JAC is about to set up a joint venture in the direction of economic pure electric vehicles. This is not only a pricing strategy, more importantly, the target market will be locked in a very clear market segments, around the introduction of economical pure electric vehicles.
In the license, Hezmann said Volkswagen and JAC cooperation in the direction of the new energy vehicles in the field of the establishment of a new joint venture, the future of electric vehicle products will not use the Volkswagen brand. He also revealed that the direction of cooperation between the public and the JAC will be pure electric passenger cars.
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