For a long time did not carry out the content update WeChat public number "Friends of the car", March 10, issued a "Friends of the car to stop the operation of the announcement." The announcement said that since the previously signed financing money is not in place, Friends of the car decided to stop the operation.
NBD car learned that, established in March 2014, "Friends of the car" formerly known as "Friends of Friends of the car", before doing P2P sharing car rental Internet business, in October 2015 formally on-line new energy car rental business, the center of gravity Completely transferred to time-sharing leasing. Financing, Friends of the car before the two rounds of financing occurred in Friends of the car rental period, that is, in September 2014, Friends of the car rental announced a $ 10 million A round of financing; in March 2015, Friends of the car rental re-announced $ 10 million Of the A + round of financing; Friends of the car mentioned in the "financing money is not in place", it is the company's third round of financing.
Friends of the official car revealed the data show that the first half of 2016, Friends of the car rental rate of 90% or more, the amount of active orders in more than 1,000, cycling profit and loss ratio of more than 90%, and has achieved "break even "
On the whole situation of the industry, the new energy vehicle time-sharing as a new way of travel, is subject to many users love and concern. At present, with the network of vehicles more and more standardized, for the time-sharing leasing for the larger development space. Taking Beijing's time-sharing leasing market as an example, there are many time-sharing leasing brands such as "Goffun Travel" and "Zero Tour", "TOGO", "Bo Driving Travel" and other time-sharing leasing brands. By the end of 2017, The rental car is expected to reach 2,000.
PricewaterhouseCoopers report shows that the next five years, the car time-sharing rental market will continue to grow over 50%, by 2020, the overall fleet size is expected to reach more than 170,000. Enterprises in the layout of the B2C model and the first-tier market, the next 2 years, time-sharing leasing enterprises will further layout B2B model, and compete for second and third line market.
So, in the seemingly bright future and the industry in the outbreak of the eve of the moment, Friends of the car why suddenly announced to stop operating? The reason is really as Friends of the car said, time-sharing companies can not finance financing means "sudden death"?
In this regard, PricewaterhouseCoopers Synopsys partner Peng Bo on the NBD car, said, "at this stage, time-sharing leasing is still in the training stage, because the financing is not in place caused by the phenomenon of funding strand breaks in the entrepreneurial company and Not seen. "
Peng Bo further said that at present, more than 30 time-sharing enterprises, only one book profit.
According to PricewaterhouseCoopers statistics, at present, time-sharing leasing business average bicycle loss of 50 yuan per day to 120 yuan. According to this figure, a company with 1,000 rental cars, the daily loss of about 50,000 to 12 million.
In fact, the loss behind the time is a high cost of leasing. NBD car calculations, such as according to a time-sharing leasing company to use the subsidy after the price of 12 million yuan of the Beijing Volkswagen EX260 as an operating vehicle, if the operating 3 years to recover the cost to calculate the monthly cost of cycling car is about 3333 Yuan, plus the charge, parking fees, scheduling and other costs, the cost of a car per month in 4000 yuan.
And the development of the industry point of view, by the number of outlets and the use of convenience and other restrictions, the current time to lease the number of single orders less, the use of frequency is not high; in pricing, time-sharing enterprises in the start-up period to rely on discount to attract Customers, lower unit prices led to the overall low income, in the short term, the cost of business is difficult to improve space.
Peng Bo on the NBD car, said, "short-term, by the lower unit price to achieve profitability more difficult, the future must improve the utilization of cycling, which in turn affected by the number of users and other factors, coupled with the time-sharing leasing in the domestic development time Not very long, each enterprise is still in the exploratory stage, the real profit still need a year or two.
The industry is expected, at present, the market is not mature, but both the OEMs or Internet companies have been layout, players almost all enter the market, 2017 ~ 2018 will be the key to the development of car time-sharing leasing. 2018 years later, the market structure will gradually become clear, the future, time-sharing rental market will form 3 to 4 nationwide leading enterprises.
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