Last year, Chrysler chief praised the quality of Doug Bates said boss, Sergio Marchionne, CEO of the culture of accountability is exactly automakers need.
Last week, Bates became a model approach involuntary Marchionne. He released the day, consumers ranked No. 4 in the report of the Chrysler brand reliability in the lower part of the annual score card.
Detroit 3 have been critics lament the lack of consequences for failure. But there is no doubt that Mr. Marchionne, CEO of Fiat Chrysler, believes that public accountability.
General Motors refused to leave Bates reason to comment. But Marchionne revealed after a conference call of the day out of the situation: "This is a pure bad part of our process management" area Marchionne told analysts to discuss earnings.
Quality "function is being reorganized. I do not disagree with the survey itself, is better than the other, we have focused on the wrong issue."
A source with direct knowledge of the management style of the CEO Marchionne said to understand that everyone has a bad day, make mistakes.
"But if you can not correct the situation, then there is a price," the source said.
The source said Marchionne drill their executives believe that everyone has to do their job and delivered, or "the whole thing could fall apart. The pressure to meet their objectives and business plan is fierce."
Cultural criticism
In January, a significant other senior executives were removed after failure and Marchionne. Mircea graduation design, transmission, head of powertrain and transmission engineering for Chrysler, "leaving the company to pursue other interests," said the company statement.
Graduation design responsibilities include ensuring that the 2014 Jeep Cherokee drive train complex launch vehicle according to plan before work. It is not, and costly delays launch lasted two months.
In another example, after the Fiat brand chief Laura Soave stop sales of Fiat began slowly in the United States at the 2011 press conference, said he would "pursue other interests."
To be sure, it is not required that the only way for the sudden departure of public accountability.
When Alan Mulally, Ford Motor Company to control in 2006, some executives were.
In order to meet business objectives, which was forced to work with senior management to break functions.
At the General Motors Corporation, the recent crisis in the ignition switch, this year once again sparked calls for more long-term liability. Some GMs know failover for years, but could not repair and recover the affected vehicles.
October, Bob Lutz, GM's former deputy director, said the company needs "more stringent. More stringent than in the past, more responsible, and frankly, more pressure to make quick work, and do it well."
As CEO Mary Barra "In a recent conversation message employee said, if you are not comfortable with the high performance organization, you have to look at a career change, or the like," Lutz told the Washington Post.
Wall Street executives who led a team that advised the Obama administration 史蒂芬拉特纳 bankruptcy in 2009, has criticized the culture of General Motors frank.
In the New York Times column in June he wrote: "emblematic irresponsible management of the company is small his CEO G. Richard Wagoner, the problem is all the fault of external forces insisted their unions prices oil prices, the credit crunch and competitive products imported from Japan. "
About Sergio
For Bates is convincing because the bankruptcy of Chrysler in 2009 after its close working relationship with McKeown said a source.
Bates, who was hired away when Nissan by former Chrysler Chairman Bob Nardelli, broad mandate was given in 2007 to improve the quality of the results of Chrysler, Fiat and Marchionne took over.
Initially, Bates has won praise for his efforts. 2011, David Champion, senior director of Consumer Reports Automotive Test Center, Bates said: "There is no single approach to Chrysler back to the field of" quality and reliability.
In 2011 the magazine survey, Jeep is the highest-rated national brands. Chrysler Brand has jumped 12 places and Dodge (including Ram) has risen three points.
But last week, Bates announced four years after leaving the automaker completed 5 brands mass market bottom in Consumer Reports reliability study. "
In the 2013 interview with Automotive News, Chrysler Bates believes requires a cultural change in order to improve its quality, but the end result is what matters.
"I have a big update, when Sergio came here because I wanted to instill a culture is really the right kind of culture, to be able to design, build and deliver high-quality cars," added Bates.
"This is an elite. This is the result, but not in the short term but in the long-term liabilities."
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