2017 Beijing International Design Week in the China Millennium Monument opened, the global design giant, cutting-edge design week, bringing the design industry's most fresh inspiration and creativity. LEXUS Lexus as the eighth Beijing international design week full strategic partner, with flagship luxury sedan new LS and flagship luxury sports car new LC portrait of Beijing International Design Week, to the public show the brand fearless design concept and LEXUS Lexus Support and concern for the global design industry. With the opening of the new chapter of the brand, LEXUS Lexus will be "design" as an opportunity to sincere heart, for more LEXUS Lexus "visit home" who bring a passionate and texture of life.
With the release of Experience Amazing this year, the new brand slogan, LEXUS Lexus is in a more emotional, full of exciting experience of lifestyle brand image in front of consumers. The "design" has been driven LEXUS Lexus brand evolution, as the brand differentiation is one of the most important elements. For ten consecutive years to join the Milan International Design Week, and through the LEXUS Lexus Global Design Award to support the global cutting-edge designers, to promote the vigorous development of the design field. The Beijing International Design Week sincere cooperation, not only further demonstrates the LEXUS Lexus in the global attention and support the development of the design industry, but also LEXUS Lexus China for the first time in the domestic depth of participation in international design event, hoping to bold and innovative design spirit and Exquisite life experience passed to more and more Chinese "exploration home" who.
The Beijing International Design Week on display two new LEXUS Lexus flagship models - the new LS and the new LC, the perfect interpretation of the LEXUS Lexus design evolution of the road. In 1989, the first generation of LS with the world's amazing design and quality, laid the LEXUS Lexus brand luxury image. After time polished, LEXUS Lexus gives the new LS fearless design concept, both inherited the LS noble and elegant flagship temperament, but also give it edge, imagination and humanities. The new LC is representative of the LEXUS Lexus forward-looking design language, integration of sensibility and technology, to create a very visual impact of the appearance and temperature of the room, set a new milestone in the history of automotive industry design. These two amazing time flagship luxury models, marking the LEXUS Lexus will continue to be full of wisdom of human thinking and imagination into the design, so that more owners to experience the beauty of unprecedented design art. The new LS and LC, is no longer a transport from point A to point B, but LEXUS Lexus advocated by the passion and texture of the way of life. We firmly believe that design - not just design, it is time to give the gift of wisdom. "
LEXUS Lexus invites you to visit the Beijing International Design Week from September 22 to October 7 to experience the design and full of sensibility, passion and imagination of LEXUS Lexus.
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