September 13, BMW Group announced the latest sales figures: in August in the global total of 165,431 new vehicles sold, an increase of 5.7% in the first eight months, total sales reached 1,508,659 units, an increase of 5.5%; of which, most notable Shi, BMW electric vehicles in the first eight months of 2015, total sales of more than sales. In the Chinese mainland market, the BMW Group for three consecutive months of double-digit monthly growth rate in August and continue to refresh one-month increase, reaching 16.3%, making the whole first eight months of total sales in the Chinese market reached 329,972 vehicles, an increase of 9.4%.
Dr. Dong Shi Robertson BMW brand of BMW Group responsible for sales and marketing, said: "The BMW Group selling line of products illustrates the success of our brand strategy is particularly worth mentioning is that our electric vehicles more and more popular in the first eight. electric vehicle sales months has exceeded 2015 total sales of electric vehicles throughout the year. "
The first eight months of solid growth BMW Group car business from various cars, but as Dr. Robertson said, BMW's new energy vehicle particularly eye-catching. BMW i and BMW i electric vehicle performance in the first eight months, a total of 34,664 new cars delivered units, surpassing the 2015 full-year sales.
At present, in Europe and the US market, the average sales per nine new electric car, there is a BMW i3. In the Chinese market, BMW i3 has become the best-selling premium compact electric vehicles, while sales of the BMW i8 and more than the sum of all other plug-in hybrid supercar.
BMW i3 in July in the world launched a significant increase in electric mileage of new models, which makes the BMW i3 in global sales in August reached 2,848 units, compared to last year up 73.2%. The BMW i3 was upgraded models in the domestic market this month, mileage to 200 km extended range models up to 330 km, is bound to further push BMW i product sales in China.
BMW is concerned, BMW i success of strategic significance. First of all, BMW i BMW is the ultimate expression of sustainable development strategies. In early September, the BMW Group once again won the "Dow Jones Sustainability Index" car industry first, the BMW Group is to highlight the implementation of the sustainable development strategy certainly.
Secondly, BMW i the BMW Group's innovation incubator. BMW eDrive technology will be gradually extended to all the main models of carbon fiber technology and laser headlights have been applied to the new BMW 7 Series, and volume production is planned for 2021 autopilot models will also be based on the BMW iNEXT models.
According to public information display, the first half of this year, China's new energy auto market soared 160%, total sales over 170,000, making China surpassed the United States and Europe as the world's largest new energy vehicle market. Industry observers analysis, at the national macro policy direction, China's new energy vehicle market will continue to grow.
Based on the long-term market trend judgments, in 2016 BMW to increase the efforts to promote new energy vehicles, Chengdu Motor Show during the just-concluded China-made BMW X1 announced plug-in hybrid will be available during the year, so that BMW can provide 5 in China series of nine new models of energy products - a powerful new lineup of energy unequaled in the luxury brands.
BMW is rare to actively participate in the construction of electric travel ecosystems luxury brand, and create a domestic and international automobile manufacturers charging facility operators to build public charging infrastructure and intelligent charging service business model. Currently, BMW and all partners in the country has built more than 1000 cities can be networked public charging pile, and can be equipped with exclusive private charging point for every BMW i customers. This makes the BMW charging network covering the basic BMW customers in major cities for business, leisure activities and home range.
The first eight months, the BMW Group will continue to deepen in China localization strategy, the successful launch of BMW 2 Series Touring, the new generation BMW X1 and the BMW 730Li and other heavyweight models, so the BMW Group's sales steady speed, three consecutive since June months to maintain double-digit monthly growth rhythm. August monthly, X1 growth of 64%, BMW 2 Series Touring and the 7 Series sales doubled, X3 increase of 28%, while the BMW 5 Series and X5 in their respective market segments continue to maintain a leadership position.
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