June 12, Beiqi shares Co., Ltd. (hereinafter referred to as "Beiqi shares") and Fujian Motor Industry Group Co., Ltd. (hereinafter referred to as "blessing Automobile Group") equity transfer signing ceremony was held in Fuzhou, Fujian, Beijing auto shares subject to formal let blessing Automobile Group a 35% stake in Fujian Benz held. After the formal implementation of the agreement, BAIC will jointly hold a 50% stake in Mercedes-Benz and Fujian Fu steam.
Recall that Beijing Benz has experienced for many years before winning the game back from the hands of the big auto equity ratio of 50:50, overwhelmed by both Fujian Benz 50:50 50:35:15 transformed into corporate voice seems more obvious hand who falls . This is the real meaning of Fu steam in Fujian Benz downturn, when unable to solve the backstage by BAIC be involved in management, the ultimate goal is the integration of the Mercedes-Benz brand and channel management in China.
In fact, with the rise of Beijing Benz potential to solve the current difficulties in Fujian Benz, Daimler a strategy for further integration of channels in China. In April this year, Fujian Daimler sales data has been exposed the double zero situation. Earlier Fu steam while the former chairman of Lian Xiaoqiang after being taken in for questioning, let Fu steam once troubled development.
The settled after BAIC, Fujian Benz will bring some new scene, the need to follow-up observation.
Mercedes-Benz has become the prototype of the big
June 12, Beijing Automotive Group shares and Fu steam after the signing of the equity transfer of the signing ceremony, Beiqi shares and blessing Automobile Group respectively hold 35% and 15% stake in Fujian Benz, DaimlerChrysler Vans Mercedes-Benz Hong Kong Limited holds Fujian a 50% stake.
After the agreement is signed, BAIC and Daimler will share common strategic action plan Fujian Benz, through a full range of collaborative technology, human resources, strategy, layout and open up the market to achieve jointly for the development of Fujian Benz inject new vitality.
Daimler Greater China Investment Co., Ltd. Public Relations of the Weekly Times correspondent said BAIC and Daimler Fu steam are all long-term partner in China mainland, the transfer of shares is the will of the two partners.
In fact the shares Fujian Benz is Beiqi Daimler shares and joint venture partners in technical cooperation, "the third handshake" after the capital cooperation, by signing the agreement, the vehicle will further improve cooperation with Beiqi Daimler shares industrial layout, open cooperation to advance the comprehensive strategic alliance's door.
In the first quarter, the performance of Beijing Benz-year market growth exceeded 40%, which in general for the next digit growth slow growth situation is particularly conspicuous, so its performance is obtained Daimler affirmed. The shares Beiqi shares of domestic high-end light commercial vehicle leader Fujian Benz is further expanding areas of cooperation with Daimler in the vehicle business, Daimler achieved with the south and the north two joint vehicle production base of the country Strategic layout.
Beiqi shares official told reporters on the Times weekly, Fujian Daimler Benz is the only light commercial vehicle production base in Asia and Oceania, but also light commercial vehicles most complete product line of base. Beiqi shares the layout of high-end light commercial vehicles in the area, is also optimistic about the future development of China's auto market.
Industry analysts pointed out that Beijing now by Mercedes-Benz on the rise, address the plight of Fujian Benz, Daimler further integration in China channels of a strategy, compared with the old rival Audi, BMW, Mercedes-Benz luxury brand which is currently only in China has two partners, which dispersed Benz energies to some extent, but such equity consists of a simple way to complicate the future will not become an obstacle to the development of Fujian Benz is currently unknown.
But now for Daimler, in order to rationalize the development of Fujian Benz, Beijing Automotive Group is its best option. The Beijing Automotive Group (renamed in 2012 as Fujian Benz) as early as 2006 on the eve of the establishment of the Fujian Daimler, had expressed wishes to obtain 200 million yuan Fu Automobile Group and some 40% stake, but after when the two sides failed to contact .
Until 2009, under both lengthy negotiations, sources said the two sides decided to sign a framework agreement by the end of 2009. According to media reports, Fu Automobile Group agreed to a 40% stake in Fujian Daimler Beiqi transfer to their own retained a 10% stake. However, until the end of May 2010, Blessed steam executives for the outside world, Fu steam Beiqi Group and on the issue of reorganization of Fujian Daimler signed a framework agreement no longer play a role. Their differences are mainly concentrated in the price restructuring, Fu steam Beiqi finally decided not to cooperate.
2015 Internal blessing Automobile Group there has been a serious problem, and ultimately led to Beiqi shares until the breakthrough, the successful acquisition of 35% stake in Fujian Benz.
There anonymity Beiqi shares insiders Die Zeit reporter said that the current speculation that Beijing Automotive will occupy more initiative, but the current equity transfer agreement just signed, follow-up work related to China and Germany would have to wait before the board resolution released . We believe that through comprehensive collaboration technology, human resources, strategy, etc., will achieve market layout and open up under the powerful combination.
Both sides highlighted the contradiction or future
In recent years, with the improvement of Chinese society as a whole to enhance the spending power and consumer demand, business reception, quality business travel demand rapid growth, the demand for a wide range of high-end light commercial vehicle of the outbreak soon. In essence, China's high-end MPV market performance has been relatively flat, while Mercedes-Benz in this area has been occupying a leading position, but for some reason Fu steam inside, Fujian Benz performance this year is very unstable.
After March 14 this year, Beijing Automotive Co., Ltd. issued a proclamation declaring the blessing Automobile Group to acquire a 35% stake held by Fujian Benz signed an agreement of intent, March 18 Fujian Benz will release the glory of Mercedes-Benz V-class luxury utility vehicle, here, members of the management Board of Daimler AG, responsible for Greater China Tang Shikai Fujian Daimler expressed confidence in the development. April 6, Fujian Province, Commission for Discipline Inspection and Supervision Department issued notification said: CPPCC and learning literature and history, deputy director of Fujian Provincial Committee (formerly the main leaders of the Fujian Motor) Lian Xiaoqiang alleged serious violation, the organization is currently under investigation. Fujian Daimler sales data in April exposed the double zero situation.
Insiders to Die Zeit, told reporters that perhaps Fujian Benz abnormalities and severe disciplinary Lian Xiaoqiang are associated, and deep corruption and other various conditions at this time is the welfare of Automobile Group just gave Beiqi a suitable opportunity.
In fact, Fu Automobile Group had talks with Daimler's cooperation has continued for more than ten years, but the two sides because of disputes some of the benefits have not been able to agree, until 2007 Fujian Daimler was proclaimed.
As previously Automobile Group chairman Fu Lian Xiaoqiang, always wanted the blessing of size is not large Automobile Group can stick to the "Tai Fook steam" development ideas, to accomplish something big business. Fu Automobile Group after just evolved a pattern of relatively complete large group, its lack of interest has been input enterprises (ie able to take the amount of the joint venture), only with the strength and power of other more powerful six Automotive Group competition, gradually marginalized. Today, Fujian Daimler Automobile Group has become the only remaining blessing only child.
On a separate product in terms of strength, Fujian Daimler-Benz has been producing high-end commercial vehicles, despite the small field in China MPV sales, but always occupy the top of the market. Coupled with the high-end market of competing products is not much, the competition is not fierce.
Pursuant to the Share relationship after signing the agreement, Mercedes-Benz holds 50%, 35% owned Beiqi Fujian Motor Group accounted for 15% of shares allocated according to appointments. Fu Automobile Group may lose the right to speak, Fujian and Beijing Automotive Group will become a true Mercedes-Benz China spokesman. But as Fujian Benz is located in Fujian's business, management also requires final terminal in Fujian native execution, together with personnel changes that may arise after Lian Xiaoqiang checked, BAIC how specific intervention Fujian Benz will become an important issue test BAIC executives . Such foreign enterprises involved in the management of local businesses among the sudden, contradictions and conflicts in the previous several long precedent.
Fu Automobile Group for its part, Mercedes-Benz production from Fujian began in January reported a zero, indicating Benz Fujian actually has existed since last year, continued into this year's overall production. April this year, production and sales have reported zero, indicating that the enterprise production and business activities have been shut down in. Zero sales figures, not yet at the closure of the joint venture, Fujian Mercedes-Benz became the first. Some industry commentators believe that it is a blessing Automobile Group own problems, giving a long-term suitors Beiqi "opportunity", although the transfer of both international equity just seemed sympathetic, but when it comes to the specific interests, conflicts or will further highlight the future .