Chinese auto market faced its 15th-month-in-a-row sales downturn as of September, but it seems that the premium car field has not been cooled by the general decline.
Among the premium carmakers Gasgoo hereby enumerated, only Audi, Cadillac and Lincoln posted decrease in September sales. Seen across the first nine months, most automakers accomplished better sales than that of the same period a year ago.
BMW
Last month, BMW Group sold 63,083 units of BMW- and MINI-branded vehicles in China, a year-on-year growth of 5.8%. For the first three quarters, the group's China sales jumped 14.4% over a year ago to 526,017 units.
With reference to year-to-date performance, the BMW 5 Series was the best-seller with its sales climbing 5.7% to 124,700 units. The Jan.-Sept. sales of the BMW 3 Series surpassed 94,000 units. Particularly, the seventh-generation BMW 3 Series, which hit the market in June, is gaining rising sales month by month.
To strengthen the leadership in the SAV (sports activity vehicle) domain, BMW is pressing ahead with the roll-out of the X models. The sales volume of the BMW X1, whose mid-cycle refresh is to come out soon, totaled around 73,400 through September. Besides, over 88,900 units of the all-new BMW X3 were sold in China during the first nine months.
Mercedes-Benz
Mercedes-Benz sold in China 525,890 vehicles through September, only 127 units less than that of BMW, while the number didn't include the sales of Smart brand.
For the first nine months, sales volume of the Mercedes-Benz GLC-Class L, the C-Class, the Long-Wheelbase E-Class exceeded 100,000 units, 120,000 units and 110,000 units respectively. Besides, the A-Class L is among the hotter-selling luxury compact sedan models in China with an average monthly sales volume of around 5,000 units.
With only 34,000 units sold from Jan. to Sept., the sales figure of the GLA-Class, the only compact SUV of Mercedes-Benz, was not that pleasant. It is reported that the automaker plans to launch another compact SUV, the GLB-Class, to China in this year’s fourth quarter, which is expected to improve its presence in this segment.
Audi
Although deliveries in China were down 3.3% year on year in September, the overall balance was positive. Seen across all models, Audi delivered 491,040 units in the period January through September; cumulative deliveries were up 1.7%, setting a new benchmark figure.
It is noteworthy that, last month, Audi outperformed BMW and Mercedes-Benz for the first time in 2019.
Lincoln
According to the data released by Ford Motor on a quarterly basis, the total China retail sales of Lincoln reached 4,165 units in September, representing growth through the quarter, up by 11% compared to August and 13% compared to July.
In the third quarter of 2019, Lincoln retailed 11,618 vehicles in China, down by 24.1% year over year.
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