Wuling sales fell anxious original model no advantage coaching comeback difficult

Posted on 6/3/2016 5:18:19 PM

June 1, SAIC-GM-Wuling has been discovered inside a large-scale personnel changes, including sales, general manager of the company was transferred to the Ministry of Planning Bin Janus office, and former director of network marketing and Xue Haitao was promoted to general manager of sales. SAIC-GM-Wuling China announced the personnel changes a routine part of the company's senior rotation, has been appointed a few days ago in related internally notified.
Although SAIC-GM-Wuling not be a significant decline in April sales of contact personnel changes together, but the main selling models MPV Baojun 730 sales fell 42%, SUV Baojun 560 sales were down nearly 41 percent, Wuling Hongguang sales fell 24% but It is an indisputable fact. You know, on April 23 SGMW Wuling glory attempts to reduce the official V, Wuling Hongguang S / Hongguang S1, and 730 Po Chun pulled three main product prices increasing sales, but the decline has been significant, it is difficult to turn the tide.
SGMW a close regional sales representative told the "Securities Daily" reporters, SGMW sales rose early to take replacement policy, as well as to reduce the price when the four countries with the national five switching March overdraft number of consumers, but April face the Great Wall H6 price competition, long ou still other advantages, the obvious weakness.
A meter fails, the regeneration of a meter. Following the last official drop more than one month, SAIC-GM-Wuling Baojun 730 called to push the new model, but in fact secretly disguised price cuts, in order to "low for the market," the old people in the industry has also been questioned sincerity is not enough, the new model is not cheap. This is the former occupied MPV sales runner-up spot in the Po Chun 730 Recently also frequently exposed quality issues, online car complaints about their abnormal sound, noise and large cases of complaints not uncommon.
An unnamed auto analyst, said SAIC-GM-Wuling sales data for May is also nice or not, the original business first-mover advantage has been beyond competitive products, product competitiveness is weak, it does not depend on the company for a sales manager You can solve the problem.
This year in April, SAIC-GM-Wuling sold 83,863, and last year fell by 5 percentage points compared with the fourth overall ranking plummeted to 6, rising to an abrupt end of the road. Regional sales representative to the "Securities Daily" reporters, said SGMW taken 5,000 yuan or 7,000 yuan replacement policy, country after country, four and five switching policies, as well as direct the official price, which means the follow-up has been much disposable .
Another close SGMW told reporters, May 24 to launch the Baojun 730 Value Edition 1.5L manual model to 60,800 yuan from the sale, but to enhance the May sales also limited, which is perhaps SGMW General Manager Shenyang eager to replace reason sales general manager for the new season to take over at the next adjustment Xue Haitao set aside enough time, but if no new product support, Xue Haitao also cook a meal without rice.
He said unnamed auto analysts said, when Po Chun listed 730 in July 2014, as a home 7 MPV's first-person recognized by consumers, but with the gradual maturation of this market, began to erode some of its models coming market share, especially in the face of such long Anou yet, Dongfeng popular S500 models, such as strength, Po Chun 730 demonstrated the advantages of space, configuration advantages, especially in terms of price advantage has disappeared, lost market share is expected.

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