Focus overweight A-class car market, Shanghai Volkswagen odds geometry?

Posted on 7/27/2015 10:37:18 AM

In the first half of this year, you can use the "doldrums" word to describe China's passenger car market. A-class car market, is both one of the many car companies made up point, and it is the most competitive market segments.
Gasgoo according to recently released data, January to June, the domestic A-class car market cumulative sales of 3,459,600, down 4.1% year on year sales of 3,607,800; in the passenger car market, A-class car sales the proportion fell below 40% to 36.3%, down 4.3 percentage points.
Nevertheless, many car companies are concentrated in June and July has released a new or modified A-class models, in which the A-class car market, "betting" Shanghai Volkswagen is most critical in the first half alone Hao satisfied, Long lines, Sunny Ling crossing, the new crystal sharp, new POLOGTI models concentrated market, the second half there will be a new generation of speed to send, which shows in this market segment, "deep" and "ambition."
"China's auto market, A-class car in this market segment, the brand most consumers choose the most competition is fierce, but for new products, we have enough confidence." Executive Director HolgerSantal mass marketing division, "China Business News" He told reporters.
Layout A-class car market
Recent major auto companies to layout A-class car market, you can use the "get together" word to describe: July 20, Shanghai Volkswagen Lavida family of products (Sunny, Long rows) update; June 28, Shanghai GM do Parkway Long listed in Guangzhou; June 19, Shanghai Volkswagen Santana Hao satisfied listed in Guilin; early June, Beijing Hyundai 2015 New Yuet in Beijing listed ...... In addition, the new Ford Focus will also be listed this month, while Geely Imperial RS, Pentium B30, Chery Yi Ruize 5 other independent brand cars in the year to join the competition camp, which shows A-level model of car prices in the major product layout, occupies an important position.
As a compact car, A-class car to meet the general needs of most car family has become the first choice for many of the family car. Despite the rapid growth of SUV models, much more than A-class car signs, but for the moment, A-class car market is still considerable prospects, it is the case, major auto companies are a big issue in the A-class car market.
Most car companies are now with the A-Class SUV "walking feet", but relatively weak in Shanghai Volkswagen SUV, MPV product line. It is said that Shanghai Volkswagen will launch the new Touran, Tiguan models and introduced a new mid-sized SUV in the next year. Some experts pointed out that Shanghai Volkswagen compact layout A-class car market, aims to quickly make up the SUV and MPV missing product line.
Shanghai Volkswagen has recently launched a Sunny change models, models appeared previously Sunny 12.1 percent slide in the first half of this year, but Shanghai Volkswagen is still a lot of their hopes. The new push, Shanghai Volkswagen wants through product upgrades, in response to intense competition in the A-Class at the same time, the "year-end exam" to power. At the same time, the advent of the new Long lines leaner - based on the young market for the "family strategy" building blocks.
Automotive industry well-known commentator Zhong Shi said: "Sales of Sunny family actually has been rushed to the highest point, a certain degree of decline is within the acceptable range, the introduction of new models will ease the situation to some extent, but in addition to this. outside, SUV and MPV lateral expansion of the field, is Shanghai Volkswagen should fast-track the focus. In today's automobile market a slight increase in the environment, the only multi-line strategy to maintain both steady sales growth. "It is reported that Shanghai Volkswagen frequently Layout A-class car market behind, highlighting the ambitions of Shanghai Volkswagen sales for this year. According to the Shanghai public inside information, the total sales target this year is "Paul 1900000, 2000000 fight" to the current sales situation, this goal can be achieved is still unknown.
According to the Automobile Association data, from January to June, Shanghai Volkswagen sold 938,700, down 0.2 percent over the previous year. That is, the end of June, Shanghai Volkswagen completed the sales target of 46.93%. At the same time, in the first half, total passenger car sales 11,850,300, down 6.93 percentage points over the same period last year. Although the overall data, the stability of the Shanghai Volkswagen sales is better than the overall automobile market, and in accordance with the law, the second half of the automobile market will usher in the season, but its ability to achieve full-year target issue 2 million, still variable. Because, in struggling against the tide rushed out not only Shanghai Volkswagen own to catch up from its competitors will bring no small pressure.
Cut and thrust
In addition to Shanghai Volkswagen for A-class compact car market outside the layout, including Shanghai GM, Ford, Beijing Hyundai, including a number of car prices, the layout in this area is also very dense, competition can be described as "close combat" between them.
In the first half of this year, sales of ten former A-Class models followed Sunny, Santana, Jetta, Sylphy, Fox, Sagitar, Lang moving Cruze, Corolla and Hideo. Among them, the sales growth of just Corolla and Lang move, the next "close Competing" in the sub - models to boost sales to become the focus of corporate marketing. Shanghai GM, Shanghai Volkswagen, one of the main competitors, launched in June Weilang models for the younger market and thereby achieve its Buick, Chevrolet brand "three A-B" car layout. In addition, Shanghai GM's three brands SUV models have been basically covered all market segments, in this game, which seems to have mastered a good hand. "Shanghai GM is playing the" combination punches' should not be underestimated. "Automobile industry well-known commentator Zhang Zhiyong said.
As they say, this "combined" is now the early results - from June monthly data, Shanghai GM sold 137,600 to achieve a growth of 12.05%, 3.07% increase. At the same time, Shanghai Volkswagen sold 130,900 in June, the chain fell 9.1 percent, down 2.7 percent, higher than the overall market, the chain fell 5.29 percent, 2.31 percent year on year decline. In the case of limited market demand, sales of major competitors adverse economic growth will inevitably result in considerable pressure for Shanghai Volkswagen.
Shanghai Volkswagen's "brothers" FAW - Volkswagen, although its sales from the beginning of February this year, fell frequently, and involvement in the "full pay cut '' in the history of the longest holidays," the topic of distress, but according to insiders, the second half of this year to by the end of next year, Bora, Jetta and other models will be made according to the needs of the Chinese market some adjustments on the configuration, Golf R-line, the new Magotan facelift will also be listed in order to solve the problem of too old lineup. In addition, it will also cover short-term product planning before the missing SUV, MPV, at the same time, including electric vehicles, plug-in hybrid and other new energy vehicles will be put into operation and the market. These moves will be Shanghai Volkswagen's market share a certain degree of threat.
Changan Ford sharp boundary in this year celebrates domestic and imported Taurus models, coincides in its "Strategy 1515" wrap up, Changan Ford about products, production layout are stepping up. In addition, Dongfeng Nissan, Beijing Hyundai, Changan automobile sales ranking of the top ten other companies, also are serious matters "tactics" against the tide, and whether the winner, "Golden September and Silver October," after the battle depends Charge.
Competitors' actions make Shanghai Volkswagen underestimated, it is learned, then, Shanghai Volkswagen will launch the new Touran, Tiguan models and introduced a new mid-sized SUV in the next year. At the same time, focusing on "family" strategy is Shanghai Volkswagen force this year, Sunny, Santana, POLO three product families work together, to achieve its sales target of 2 million primary power source. For the Shanghai public, in addition to their own efforts than its competitors need to pay more attention to hand. After all, this year's overall market demand is very limited, "common prosperity" situation no longer, "hard-fought era" has arrived.

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