Intense price competition in car sales rise of independent brands Bo

Posted on 11/14/2015 4:24:04 PM

Mid-size sedan has been followed in the field of compact car segment another big year in the car market's performance can be described as unsatisfactory, the high-speed growth and the sudden emergence of an MPV SUV models, are affected in car sales. Whether atmospheric heroic American car fuel economy of Japanese cars cost-effective or Korean cars have a new generation of aesthetic lines, and even the existence of the mythical German cars, all features and can not rely on past rivalry between consumers This year one of the biggest features of the car market is the "price", in the car market leader for many years and even up to the boss of the Passat comprehensive promotions of 4.5 million, its efforts to lower prices can be seen, in addition to its own brand this year in the segment field frequently launched their own brand of heavyweight models is Aspect.
Major mainstream brands have cut prices
Data show that in September this year, sales in the compact car to new car sales of 60 million vehicles each market segment ranked first, its share reached 32.9%, SUV models followed, sales of 527,000, shares 28.7% of the monthly car sales in September was only 180,000, only 30,000 more vehicles than the MPV models, occupy the market share of 9.9%.
Once the car has been upgrading many families choose, but subject to the compact car and SUV models, especially the rapid growth of SUV models, when part of the family SUV, upgraded change models become the focus of consideration, while coupled with luxury brands such as Audi, Mercedes-Benz, BMW and other manufacturers of price policy, in the car exceptionally fierce competition this year, and this is reflected in the intensity of the terminal price, from 200,000 to 250,000 in the mainstream in the car this year a comprehensive preferential margins are as high as 40,000 yuan 5 million, with the Passat, for example, in 2014 its consolidated concessions for 28,000 yuan, including 6000 yuan replacement subsidies, preferential again this year to increase the current car's integrated concessions reached 45,000 yuan, including 8000 yuan replacement subsidies, whether cash discount or replacement subsidies have been improved. Peugeot 508, integrated C5 models such as discount rate close to 5 million.
Offensive own brand car segment
This year's mid-size market segments, the luxury brand to launch a new car more, such as Lincoln MKC, Dongfeng Infiniti Q50L, Jaguar XE, Lexus IS200t, the new BMW 3 Series, Cadillac ATS-L, Acura TLX, Beijing Benz C-class long-wheelbase, etc. models, and in the past the main vehicle sales in addition to the Camry, Sonata 9, Passat, Magotan, Accord, Regal and other models have no replacement, the market tends to stabilize the car.
In addition to pushing the car outside the luxury brand, this year's mid-size car segment as well as a major characteristic is its own brand frequently force, focused on the introduction of a mid-size car under their own brand, such as Guangzhou Automobile Chi Chuan GA6, Geely Bory, hippocampus M6, Lifan 820, Zotye Z500, and its own brand in the car has been widespread attention and praise, praise of the broad market GA6 and Geely Automobile Chi Chuan Bory rising, especially auspicious Brilliant represented months of sales since its market from the market rising from the July monthly sales stabilized after 3000, September its monthly sales reached 4,100.

Post a comment

Hello guest, care to post a comment?