In 2015,Volkswagen Super Bowl will not advertise

Posted on 11/21/2014 3:24:01 PM

Volkswagen AG, acquired a huge splash in 2011 with their "The Force" Super Bowl spot, have a great game this year, the company confirmed.

"Volkswagen is the Super Bowl of loyal fans, and has for our brand and our movement a powerful platform," in an email, a spokeswoman said. "However, in 2015 it was decided not to participate due to other priorities and initiatives."

"We are going to consider re-joining when it is right for our brand," he added.

Car manufacturer Volkswagen finally say that it will not advertise during the Super Bowl.

Jaguar and Lincoln these two ads in the race in 2014, will also remain on the sidelines. And NBC said last week that so far, the automakers have already purchased the item, did about half the number in 2012, when the network aired last Super Bowl.

Since 2010, Volkswagen has been a regular Super Bowl ad.

Commercial characteristics of children in the use of "The Force" to start the Passat a suit of Darth Vader is a success. Volkswagen decided to raise commercial future of the game, helping generate buzz in social media.

Over time, it became the Super Bowl ads viewed online for a year. YouTube version of the ad, as of today, has received over 60.7 million visits.

Volkswagen 2014 points, "wings", a German engineer gets its wings every time Volkswagen reaches 100,000 miles, but not up to the hype "power."

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