Renault sales target of 600,000 solutions: SUV electric car

Posted on 11/24/2015 9:54:47 AM

November 20, Dongfeng Renault in order to enhance the visibility of its first domestic car, spent a considerable price Please popular movie star Fan Bingbing spokesperson. Wallace in pictures from the scene, in the micro-channel circle of friends everywhere.
"Consumer markets around the world are not the same, so the Renault brand marketing should do localization, adaptation to local consumption and taste." Renault's chief performance officer, executive vice president of Sales and Marketing Jerome Stoll said.
Renault is the mainstream brand in Europe, but until two years ago before deciding to enter the Chinese market, and Dongfeng joint venture Dongfeng Renault. The outside world has been worried that Renault missed the most of good Chinese market timing.
"Although the fierce competition in the SUV segment, but its sales on the rise, the market opportunity is still very great." Dongfeng Renault marketed Minister Yi bear on 21st Century Business Herald reporter said. Because the SUV market share is still rapid growth, consumption is very hot, in order to cut into the SUV market, is indeed the best choice for newcomers.
However, due to the overall slowdown in the market, especially the more sluggish car market. Final preparations are being made for the domestic Dongfeng Renault, must balance brand, channel, and other products on the relationship between the parties, in order to ensure a smooth beginning to spend domestically.
Dongfeng Renault won the original production qualification Sanjiang Renault, in the passenger area, which can only produce SUV. Dongfeng Renault thereby set the first decision made SUV models, this strategy is exactly in line with the current situation of the domestic automobile market consumption.
On November 20 the Guangzhou Auto Show, Dongfeng Renault launched its first domestic car 科雷嘉 is an SUV, is scheduled to be officially listed in March next year. For an instant sensation, Dongfeng Renault played a big marketing, a popular movie star Fan Bingbing before it began listing its momentum.
According to Reynolds, senior vice president, president of Dongfeng Renault car of industry, he said the second half of next year will be made in China Dongfeng Renault a D-class SUV, in the form of two domestic product within a year, to participate in the market competition in the SUV.
Prior to Renault in China's main selling products, but also imported SUV Koleos. But Koleos in the market has been unable to form a larger sales volume, because the imported Koleos can not form a price advantage. Both domestic cars, aim next year is to solve the high cost of imported cars, to change the current market weakness.
Ke Leijia used Renault - Nissan Alliance the latest CMF platform, and Nissan Qashqai is the same platform. Currently QASHQAI Nissan sales have been in many years, Reynolds cited Rukeleijia, supply chain and other aspects of QASHQAI collaborate and reduce costs. Dongfeng, Nissan, Renault's "iron triangle" first practice.
Get Bingbing endorsement, Dongfeng Renault fact not only to Ke Leijia a car, but to find solutions to improve the Renault brand awareness in China.
Dongfeng Renault-made, first of all have to face is the problem of brand power. "Renault brand awareness in China is low, consumers Renault and Dongfeng Renault do not know much. Next year there will be a lot of marketing to improve visibility." Xiong Yi said.
The second problem is stable channel. By the end of this year, Dongfeng Renault will have 150 outlets fully operational on schedule, basically completed the current plan for the dealer network. "Next, the dealer should be most concerned about the quality of operations and operational capabilities. Now car market is fiercely competitive, so we are very concerned about the partners and distributors operating developments." Xiong Yi said.
Dongfeng Renault car production because there is no qualification, the future product line does not have to face the problem of long products complement the speed and magnitude lower than other brands. Renault set a target to reach 600,000 of future sales in the Chinese market alone SUV products, this goal will be very difficult.
According to Jerome Stoll said, Renault is working with its partner Dongfeng discuss and resolve this issue. Because the state of the car production qualification to control more stringent, only the possibility of a batch of Dongfeng Renault sedan qualification is not high.
But the state vigorously support the development of new energy vehicles, one possible way is to get production qualification Dongfeng Renault electric cars. "Dongfeng Renault, although the youngest of China's auto industry joint venture brands, but also follow the trend of the domestic car market introduced a corresponding electric vehicle program. Currently, Renault in Europe has four mature EV production model .2017 , Dongfeng Renault will launch the Fluence ZE electric car market in China. "Mr.hu he said.
According to Jerome Stoll said Renault and Dongfeng are talking about the introduction of the way may be affixed to the east by the brand, the introduction of pure electric vehicles. But there is no more information can be made public.

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