March 22, Geely Group chairman Li Shufu rushed to the automotive industry has a hundred years of history of Coventry, opened auspicious Lions Taxi (LTC) new factory veil at the same time, Geely's commercial vehicle strategy also surfaced.
"Geely Group injected more than ￡ 300 million into the LTC, producing a new generation of electric version of the London taxi TX5, the annual production capacity of more than 20,000." Geely London taxi company CEO Chris Gubbey said that a new generation of taxi will be later this year Appeared in the streets of London, and will start from next year to the international market. It also means that five years after the acquisition, the London taxi company will be with the support of shareholders, embarked on a new development track.
Geely Holding Group Vice President, Commercial Vehicle Company General Manager Zhou Jianqun said that the investment in London taxi company, Geely commercial vehicle strategy is only part of the current, Geely has been built Yiwu, Nanchong, Shanxi Jinzhong and British Coventry four Commercial vehicle base. Geely in the "thirteen five plan", will be fully filled commercial vehicle short board.
At the same time, after the acquisition of Volvo, Geely and Volvo joint research and development of the new brand Lynk & Co is also about to be born.
However, in the passenger car by leaps and bounds auspicious commercial vehicle has been short board. However, since last year, Geely began to layout commercial vehicles. Last year on October 26, Geely Holding Group brand new commercial vehicle - remote, officially released in Chengdu, Sichuan. After Geely has been equipped with 10 million capacity of the Nanchong base, with 100,000 production capacity of Yiwu factory and mainly for the Northwest market Jinzhong factory.
With new energy differentiation competition
"As a latecomer to the commercial vehicle market, Geely has to adopt a new energy and distinctive differentiation strategy in commercial vehicles," said Zhou Jianqun. "Geely commercial vehicles have the advantage of power systems."
In fact, as early as last year in October when the remote release, Geely commercial vehicles announced the adoption of the whole line of new energy differentiation strategy.
"Unlike other domestic commercial car companies, remote brands will focus on new energy and clean energy commercial vehicle research and development and manufacturing." Zhou said the group, at the same time, remote brand's first pure electric light truck remote E200 and the first pure electric bus Remote E12 also debut.
"At this stage, although the new energy commercial vehicles subject to a certain level of technology and market environment, but in some market segments, new energy commercial vehicles are not only mature, but also a competitive advantage." Zhou Jianqun that, unlike passenger cars, commercial Car consumers are more concerned about the use of cost, and to the new energy-powered system of commercial vehicles, consumers can reduce the use of costs. Although the current high-energy commercial vehicle pre-procurement costs are high, but Zhou Jianqun that the cost will continue to reduce with the technical upgrading, which is an inevitable trend.
And from the current point of view, local governments on the use of new energy vehicles are also related to the incentive policy. In London, for example, the London government has introduced a replacement subsidy of 7500 euros in the preferential policies. And, after January 2018, all taxis in London require zero emissions, which means that the London taxi will usher in a comprehensive change, which will Geely London taxi company to bring greater business opportunities.
In 2016, Geely car bike price from the previous year's 59,000 yuan to 70,000 yuan, bicycle profits from the previous year's 4433 yuan rose to 6750 yuan, an increase of about 60%.
Behind the product upgrade is the technology upgrade. Geely in the product camp, mainly because of Geely 3.0-generation products such as Bo Yue, Imperial GS, Imperial GL, Vista SUV and other hot, and Geely 3.0-generation products behind the flash with the Volvo technology to share the shadow.
"The future of Geely passenger car technology will be applied to commercial vehicles." Zhou Jianqun said, LTC has the technology not only to create a taxi. In fact, with Geely commercial vehicle two R & D center and the layout of the four major production base, Geely in the commercial vehicle dual brand strategy has also been started.
"The future will open up the supply chain, low-cost manufacturing car." Zhou Jianqun said that not only Geely UK and China's commercial vehicle technology to get through, the future between passenger cars and commercial vehicles, will also achieve technology sharing and supply chain sharing.
"Can share the parts as much as possible to share, joint procurement, reduce costs, while the passenger car technology grafted to commercial vehicles, so that Geely commercial vehicles with passenger car quality and standards." Zhou Jianqun said.
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