Will be released before the new strategic concept of organic sales over July of last year

Posted on 8/5/2015 9:50:54 AM

As the former vice president of Sun Xiaodong of Geely Automobile Murphy and former president of GM China to join, which has worked in Shanghai GM had "old partner" concept began to cause major surgery. Economic Observer Online reporter was informed that the upcoming release of a new concept of cause strategic planning.
"The new strategic plan will be published in this month." Qoros a senior, said the Economic Observer Online reporter in August 3. The new strategic plan, involving multiple aspects of product planning, channel and service, vehicle networking technology, customer experience. The strategic plan originally planned launch in July, in order to cause the good pulse concept, a good prescription, the addition of brewing for some time.
Qoros founded in 2007, 2013 Qoros listed first product caused three concept cars, including the concept now has caused three five-door version and the official urban SUV and other three products. Earlier, the market outlook caused by each new product, have received generous praise in the industry.
Especially in product quality, the concept of cause is the first to win 3 to stringent Euro NCAP car known annual safety awards, and a record high safety ratings. In addition, the concept of performance caused by the remaining products are called stunning, its products are designed, it is also and often gains international awards. However, as a new brand, the concept of cause is facing great challenges in terms of market expansion.
But this year the situation began to improve, the concept of cause to insiders, the concept was completed in July caused a 1200 car sales. This year from January to July, total sales 6944 outlook caused.
Compared with other car companies, the sales volume is still very small. However, if the vertical perspective, the concept of progress is caused by very large. Sales have gone beyond the first seven months of 6686 total sales last year, the overall growth rate of over 100%. It is worth mentioning that in July this year, since the concept of cause popular models Qoros 3 five-door sales channels to switch to easy to drive, only electricity provider channel sales, the model did not force.
"The combination of the current auto market's overall performance and outlook caused their own problems, this month the performance is unexpected." One analyst said. In the first half of this year, car sales have fallen sharply, passenger car sales monthly year (after deducting two months outside factors) also appeared since December 2008 the first time both fell. The Automobile Association has announced that in July this year the auto industry will cut its forecast for sales growth to 3%.
In the first half of this year, the brand sales, including FAW-Volkswagen, Beijing Hyundai and other strong appeared more substantial decline. By contrast, the growth outlook appear to be more consistent meaning. "Some of the region is also the presence of the ball dropped, but we have a tendency to keep moving forward." Xu Wan qoros public relations director, said the Economic Observer Online reporter.
Currently, only 78 Qoros dealers can not effectively cover the market, it is the case, the concept was launched in the first half caused by lack of electricity providers sell some models of steering to compensate for the channel. Currently, the concept caused three five version than the official price discount of 10% of the rate at easy car network exclusive sales. Outlook caused a dealer said, adding electricity supplier channels will open up more market outlook caused, and physical 4S shop offline complementary.
In addition to net sales, the concept of cause also recently entered into a collaboration with the automotive aftermarket maintenance vehicles O2O son, in sales and after-sales terminal end form a closed loop. Of course, these are still just a concept of cooperation caused foreplay reform.
"After August, we will enter the outbreak of the development." Qoros, a dealer said so.

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