Talk FCA renowned Renowned changed and unchanged Chrysler

Posted on 12/19/2014 5:41:20 PM

One of the three major US automakers Chrysler Group LLC on December 16 announced that the company will be renamed FCA (Fiat - Chrysler Group) US limited liability company, changed its name to date, with immediate effect. This means that American car Ford, GM, Chrysler situation is "Big Three" no longer exists. This year, January 21 Fiat to spend $ 4.35 billion to complete the acquisition of 100% stake in Chrysler.
FCA is synonymous with Chrysler Fiat Automobiles, translated Fiat - Chrysler, the name of its global parent company of Fiat Group follows the naming convention, and also shows the relationship between the parent company. The name change does not affect the Chrysler plant in the United States, the management team, the brand and its models. FCA World Headquarters US limited liability company is still in Auburn Hills, which is the world headquarters of the original Chrysler; Although the company assumes the existence of Chrysler, but Chrysler brands are still; FCA USA, Inc. will not be responsible for several former Chrysler brand operations, but also part of the Italian company that makes FCA to help former Fiat. In addition, "fans" Chrysler can rest assured, as the Chrysler brand is still strong US Silver (Chrysler brand logo) are still "flying". The two sides in the future include: multiple aspects of resource sharing platform, technology and other distributors.
1. The distribution of vehicle platform
Chrysler platform to build Fiat 100-based CUSW. The model will be a collaboration with Fiat after Chrysler introduced the first compact car models compete with the Ford Focus List and golf.
Viagra is based on a new generation platform CUSW Dodge Fiat to build, and will be released in 2016. This generation Dodge Granville overseas market since 2008, there have been five years.
Jeep Liberty platform to build Fiat 500X-based man. Fiat 500X more generally compact and elegant, clean lines and sleek body, the car comes into the country or starting price will likely be over 160,000. It is understood that the future of the Jeep Liberty Men Italy Melfi plant was commissioned in the Fiat.
The product, the main cars Fiat small car and the economy, and the super luxury market, while long-term models of Chrysler in top models, and Jeep SUV. In addition, Fiat in control performance and the sport of long-term quality is not available in Chrysler and Chrysler is on luxury and company have their own unique understanding. And on the market, Fiat and Chrysler also has a strong complementary advantages of traditional markets in Europe Fiat and Chrysler in North America, is not between the two old enemies.
2. New technology deal
Transmission: Currently, the product of Chrysler is equipped with 8-speed ZF gearbox are a German company shares (ZF Friedrichshafen) Original-named 8HP code 8-speed automatic gearbox ZF after authorization, began 2013 Chrysler plant in Kokomo Group. Chrysler plans to increase production capacity of 1.6 million yuan to expand the plant. Gearbox 8-speed even higher gear at the Mercedes-Benz, BMW and other new product brand car luxury car is very common. The capacity expansion will enable more models FCA benefit greatly increase the competitiveness of products.
Telematics: Chrysler Uconnect can say is by far the best vehicle information systems. Its interface is simple and neat, ordered list, corresponding touchscreen fast, perfect. Uconnect can also create a car hotspot, enabling passengers in the car to experience the fun of access to high speed Internet. In addition, the new system also has more features such as the installation of a variety of applications in the car, or to connect and control the car through mobile applications. Currently, models of free light Chrysler, Grand Cherokee, Durango have been equipped with universal drive development, networking, future Fiat models will be equipped with the Uconnect system.
In models based on a shared platform, the two sides will be more technically share after the merger, a platform, two models, or a variety of models, many brands become even more common, which is to improve the technological platform use , reduce development and manufacturing costs, increase market reaction speed is also a big plus! In fact, the platform action two cuts in the merger in early 2009 had already begun.
3. Sales channel integration
November 20, 2014, Guangzhou Automobile Group (hereinafter, Guangzhou Automobile) joint Fiat Chrysler Group (hereinafter Fick) announced a development strategy of joint venture: the two parties will establish an independent sales companies Guangqi Fiat Chrysler, all manufactured in China for Jeep, Fiat and Chrysler brands and models imported cars sales management, marketing, product planning and service and other functions.
Planning domestic models: 2018, is expected to Jeep brand in China to have from compact to full-size luxury SUV SUV full range of products, covering market segments become one of the most comprehensive SUV brand . While internal GAC FIAT factory in Guangzhou Panyu models, production factory Changsha.
Fiat Chrysler models currently in the Chinese market brands include Jeep, Chrysler and Fiat, Alfa Romeo 2018 will present. Fiat - Chrysler plans 2018 sales in China reached 850,000, its 2013 sales in China to 130,000. Planning for the future Fiat - Chrysler Group can confidently say that the new models will have a lot of new releases of technology; for consumers, in fact, is more concerned about the new models, especially when the future of the internal market models, so that consumers choose purchase intent when there will be more abundant choices. In addition, unified sales channels for consumer purchase, maintenance and other aspects will provide more comfort.

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