SUV market is getting stronger smell of gunpowder joint campaign to promote independent transformation

Posted on 4/25/2016 4:26:38 PM

SUV has become its own brand car prices sales the most important protection, even said the only support. However, the imbalance in the structure of product sales, is also its own brand car prices dragged into a dangerous situation.
In March, data from the Automobile Association show own-brand cars market share has slipped to 20%, while sales of SUV and MPV cars close to the sum. This is the case for half of the overall market and car sales in mature markets accounted for in sharp contrast.
In sales climbing higher and higher, while, SUV market "price war" intensified. In March, before the auspicious layout SUV market strategy models listed on the blog, two independent SUV models kingpin Hover H6, Chang'an CS75 successive "officer down" as the opening years of the most combative competition. In April, with Guangzhou Automobile Mitsubishi official flag dropped, a joint venture SUV started the "price war."
"According to our judgment, SUV market has entered the Red Sea." Changan Auto president Zhu Huarong told the "Daily Economic News" reporter said that after nearly three years of rapid development of the market, its own brand SUV being copied after car market situation, That is the first to open up through the layout, cost and other advantages of the market, followed by a joint venture brand price reduction counterattack, suffered its own brand sales fell blow.
Therefore, some industry insiders believe, for its own brand, the business transformation is imminent.
"On an SUV can be a fire."
Bo Vietnam since March 26 listed, 20 days less than the number of orders exceeded 200 million. Geely responsible person to the "Daily Economic News" reporter said that at present, more Bo market performance has exceeded expectations, accelerating production ready. As expected, to the end of this year, the blog of monthly sales to exceed 200 million units next year to enter the SUV sales in the first camp.
According to the Automobile Association statistics, SUV market first camp by the Great Wall H6 Po Chun 560 and composition, the average monthly sales of over 30,000. Thereafter, Trumpchi GS4, Chang'an CS75, refine S3 and SAIC Volkswagen Tiguan up the second camp, the average monthly sales of about 20,000.
Sales of the Automobile Association statistics show that a quarter of its own brand accounted for 8 seats in front of SUV sales in ten camps. An auto market analysts said that at present, SUV has become its own brand only guarantee to ensure market share.
2013, independent brands overall strong breakthrough in the field of A-level SUV; 2015, A0-class SUV to achieve explosive growth; in 2016, its own brand into the SUV lineup internal consolidation.
In the first quarter, with outstanding performance SUV market, independent brand passenger cars were sold 2.553 million, an increase of 11.1%, accounting for 45% of total passenger car sales, a record high. Among them, the independent brand SUV sales of 1.154 million, an increase of 57.4%, accounting for 58.8% SUV sales total.
Own brand playoffs started?
Just when SUV own brand of relying on a better life, a joint venture brand campaign is already underway.
Previously, Volkswagen Group announced future, SUV, and new energy are two important aspects of its layout in the Chinese market, starting next year, Volkswagen brand SUV models will accelerate import. In addition, General Motors, Toyota's SUV product layout There has also been formed.
From April 16, Guangzhou Automobile Mitsubishi SUV, the new Jin-hyun ASX, adjust the whole system is priced at 109,800 ~ 179,800 yuan, equivalent to all models market price guide down 15,000 to 3.9 million range. This is seen as a joint venture this year to independent brand SUV's "declaration of war signal."
Now it seems that joint venture brands, especially some of the weaker joint venture brands, hopes to hold down the official position. A joint venture brand responsible person to the "Daily Economic News" reporter said that in the margins, SUV than the car has obvious advantages, so the price downward adjustment will be more apparent.
Can be predicted, "starting next year, will enter a joint venture brand SUV market with its own brand directly competitive situation." There automobile market analysts told reporters that Chinese car brand SUV still break up step by step, and joint venture brands to differentiate the products against the long-term.
Industry analysts believe that there are, or have started their own brands knockout, SUV near the peak period of high growth. In addition to weak brands should actively outside the terminal price, but also need to accelerate product upgrading and enhance value-added products in order to survive in the market.

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