Kay brand new wing of the car will be launched in China, push new sales model

Posted on 8/30/2014 2:28:29 PM

August 28, the eve of the auto show in Chengdu, the closely watched Kai-wing car brand held a press conference, announced the formal establishment of Kay wing brand.
         Kai-wing car
Kay wing car is a car research and development, brand marketing and services provided by commercial vehicles under the Chery Holding Group Company and Jiangbei Wuhu Construction Investment Development Company and a joint venture company established tripartite not as one of the auto companies, was established in January 2014, registered 2 billion yuan of funds.
At the meeting, Kay Wings general manager Zheng Zhaorui car, said: "Kay wing's goal is to become innovative Internet auto companies, will work with young people to build smart, connected car."
Under the platform strategy and policy guidelines to build quality models, Kay wing of the first generation product set of the "5 +1" product planning, there are 6 cars. This 6 A0-class car models, including an SUV, 1 paragraph A-level SUV, 1 paragraph MPV, an SUV and MPV based on the CROSS, 1 paragraph (1) of A-Class and A0-class car, the next upgrade and improve product by force , build quality.
It is reported that Kay wing's first product is an A0-class, the price of 50,000 yuan of automatic sedan, will be listed at the end of the year. Zheng Zhaorui introduction, the car contains fewer genes Kay wing, the purpose of its listing, the wing is designed to exercise between Kay and distributors marketing team and make a run. Kay wing to build the focus lies on the SUV, CROSS and MPV, the year after the end of next year to June, Kay wing will gradually introduce a A0-class SUV and an A-level SUV.
Production, Kay wing will take currently practiced by most phone companies and leasing commission foundry model to achieve operational asset-light. Asset-light operation means focusing resources to focus on core areas such as R & D and brand marketing, to respond quickly to market demand and achieve the goal of low-cost operations. In the past, one of the signs OEM automotive companies is to have the engine production line and stamping, welding, painting and assembly of four plants, investment in these plants even hundreds of billions of billions, the car has become a heavy industry investment high threshold affects the innovation and development of the automotive industry. And the rapid growth of China's auto industry after ten years, has accumulated a large amount of production capacity, making Kai-wing asset-light mode of operation becomes possible.
For product development, Kay wing will take intelligent research and development, joint innovation, consumer participation combining R & D model. The so-called intelligent research and development, that is, through a modular, standardized into one common platform, and enhance the level of component commonality and gradually reduce the product development cycle. The Joint Innovation refers to the adoption of the Internet companies set up a "Joint Laboratory", the development of future products based on intelligent interconnect systems. It is reported that Kay wing has several well-known domestic Internet companies to discuss strategic cooperation and common development of intelligent interconnected Automotive Systems. Also Kay wing will be the first in the automotive industry trying to get consumers to participate in research and development, which Zheng Zhaorui said that consumer demand for the product will be the principles and direction of corporate R & D, Kay wing will be jointly developed with consumers.
In terms of sales channels, Kay wing will try to innovate. At present, due to the impact of the electricity supplier and traditional 4S shop operator unsustainable high input mode, Kay wing will actively explore the Internet and the store matched the new sales model, in the future, consumers will be able to not have to go to realize the 4S shop online choose a car, booking on-site experience, online car and all links in the Internet era to meet consumer demand for cars more convenient.
Recently, SAIC and Alibaba Group signed the "Internet Car" strategic cooperation agreement, BAIC and music, as also to discuss cross-cutting strategic cooperation, almost overnight, the major car companies have been involved in the Internet car whirlpool. Conference, Zheng Zhaorui also said Kay wing will firmly interconnected smart choices, the future will build three characteristics, namely, dynamic fashion styling and interiors; Second, proven chassis and power; Third, intelligent interconnect technology breakthrough.

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