Li Shufu, Volvo Fanghuguishan effective strong recovery in the US

Posted on 1/14/2016 11:37:38 AM

Chicago is the third largest city in the US population, about 900 million people live the city life, the Volvo dealer in Chicago 8; contrast, Beijing is three times the population of Chicago, only more than 10 dealers, Volvo force speed in the US is more than the Chinese market.
Richard Kirkpatrick company is a Volvo dealer in Chicago the latest developments, only one year or so, in the snow-covered yard, "First Financial Daily" correspondent saw at least two Volvo XC90 ready for delivery to the user.
Richard said last month that his company sold 13 XC90, very good sales, the profit is also very impressive.
Volvo XC90 is to market the new seven-type SUV, the target consumer is the customer finance, legal community, academia and other areas, these consumers 30 to 40 years old, families with children, the economy has to be successful, purchasing power is not a problem. XC90 is priced 50,000 to $ 80,000, compared with competitive models BMW X5, etc., to about $ 10,000 cheaper, which has a strong appeal to consumers, Richard said that the pricing of such dealers have on profits good income.
Volvo sales director at a local Myers (phonetic) said that before the acquisition Geely, Volvo is Ford's sub-brand, due to the lack of new models, Walmart US dealers revenue decline, now listed XC90 and other new models, so that dealers There is not a small profit, the Volvo dealer relations had improved considerably.
After Volvo, Geely chairman Li Shufu made Fanghuguishan strategy, hoping to restore its former glory, so Volvo regain self, to achieve recovery.
Over the past five years, Volvo received a total of $ 11 billion of investment, scalable platform architecture newly developed (SPA) has been completed, XC90 was launched under the new platform architecture's main SUV car on the North American Auto Show, Volvo has officially Also released from the SPA platform luxury sedan S90.
According to Volvo's plan, following Volvo 90 line, 60 line models will also be manufactured in the SPA platform. While Volvo will implement a global small car strategy, the SPA platform product quality and high-end technology into a new compact car CMA modular architecture; the same time, Volvo will continue to promote the development of hybrid technology vehicles, and the development of pure electric vehicles in the future medium-term goals, the electric car will reach 10% of Volvo Cars sales.
By the slowdown in China's auto market in 2015, Volvo sales in China and last year was essentially flat, the US market is showing explosive growth.
October 2015, Volvo sales in the United States grew 87 percent year on year, in November, up 90% growth in December is also about 90%. The new XC90 and XC60 market is the main driver of growth in the US market factors.
Lex Kerssemakers American zone vice president of Volvo, said: "there is sufficient indication that Volvo in the United States embarked on a revival of the track, we expect the new S90 models in the market, the US market growth trend will continue.."
2015, Volvo's global vehicle sales topped the 500,000 history.
Become the main sales of XC90 has received 88,000 orders of intent in 2015, far beyond the 50,000 expected. Volvo CEO Håkan Samuelsson said: "2015 is the year of record sales of Volvo, Volvo's three core markets worldwide have achieved sales growth, including the rapid growth of the US market, sales grew 24.3 percent to reach." He said, In China, Volvo's second "local market", although the market environment is extremely serious, we still achieved a stable sales in the fourth quarter increased remarkably. Now, Volvo is entering the second phase of the global recovery strategy, the new Volvo S90 is yet another way of rebranding Nordic masterpiece, it heralded the release of the Volvo luxury car market leader to return to the camp strength. "

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