June 21, 2017, LEXUS Lexus and the "Economic Observer" co-sponsored the "Read China" project 2017 start ceremony held in Beijing, "Economic Observer" executive editor Wen Zhao, LEXUS Lexus deputy general manager of China, LEXUS Lexus China Marketing Minister Chen Chen, participated in the launch of the public welfare project. As a representative of the 2017 "Read China" project, Ren Quan shared his reading experience at the scene and called on the public to develop the habit of adhering to reading.
LEXUS Lexus, in addition to continuing to advocate "universal reading" fashion, the project will also be "looking for China's most beautiful bookstore" as the theme, across the country, to explore known as "the first time in China" project, Spiritual habitat "reputation of the physical bookstore, through the charm of the text, beautiful reading places and ways to pass the more emotional and quality of the new luxury lifestyle.
"We firmly believe that the excellent content is always the need of the times," said Wen Zhao, executive editor of the Economic Observer, who has always advocated 'all construction, starting from reading.' In the absence of reading, we have the honor to join Lexus 'Read China' project, through the continuous publication of high standards of book reviews, recommend excellent books, and readers to share reading experience, to expand our ideological boundaries.
"With the release of the new brand slogan, the Lexus is committed to being a brand that represents the new luxury lifestyle," said Rakuta, vice president of Lexus China, when he talked about the original intention of the project. Products and services of every detail, we also hope that, with more consumers, the establishment of emotional and value of the resonance, to share with the heart, the ultimate extraordinary life experience. Reading, it is such a bridge, connecting Lexus and people Spiritual world.
In the next six months, the "Reading China" program will be in LEXUS Lexus "smart mixed" models escort, to a number of Chinese cities, set foot on the "find China's most beautiful bookstore" journey. Guests from different areas will also be along the way to share their story with reading, and the majority of book friends to go to a full of wisdom and the wonderful meaning of the journey.
LEXUS Lexus China Marketing Minister Chen Chen, and calligrapher Zeng Dede around the "reading to make life better" topic, in-depth discussion. When talking about the power of reading, Chen Chen said that the moving elements of the people's minds are based on the natural reaction of each person's different experiences, tastes and emotions. In the process of shaping this feeling and taste, the power of reading can not be replaced , Reading the given knowledge, wisdom and emotional resonance is an important source of soft power of life. Finally, Chen Chen, with the words of the Argentine writer Borges, gave us more imagination: "If there is heaven, heaven should be the appearance of the library."
At the conference day, Hebei Baoding fresh air Xinhua bookstore, with simple, natural design style, for the hustle and bustle of the city to bring a touch of fresh, become "read China" 2017 project won the "China's most beautiful bookstore" Received by the famous calligrapher had come to Germany in the field writing the inscription.
LEXUS Lexus "read China" project started three years, to create a continuous reading platform, through the charm of the text, and actively promote the whole people to read books, read books. In the future, LEXUS Lexus will continue to support the "experience in China" project, together more people of insight, for the public dedication of higher quality works, in reading to explore the wisdom and beauty of life.
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