Abarth's head of marketing, Fabrizio Simoni, told Automotive News Europe the brand wants to offer versions of Fiat's 500X subcompact SUV and the new Fiat 124 Spider, but he declined to say when the models would launch.
“We want to keep growing and stabilize at a certain level,” Gagliardo said, without giving an estimate of what that level could be. He said the brand now has 300 Abarth sales points within existing Fiat dealerships and will expand that to 750, without giving a timeframe.
He said that Abarth sales were worth a lot both to dealerships and to parent company Fiat Chrysler.
Abarth's biggest markets are the UK and Italy, which currently tie for first place in sales, Gagliardo said. The UK arm of Abarth plans to increase its dealerships to 105 by the end of next year from 68 now, a spokesman said. The third-biggest market is Japan, where the 124 Abarth will be built alongside the 124 Spider, the source said. Both Fiats are variants of the new-generation Mazda MX-5.
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