New head of global sales, Ford has a world of challenges

Posted on 11/11/2014 1:57:45 PM

Since becoming president of Ford Motor Company, Mark Fields "Working largest remodeling management involves an exchange of two important figures - Jim Farley and Stephen Odell - who bring very different strengths to his new role.

With global sales and marketing, Farley has shown enthusiasm, gave birth to a great idea. Odell extensive operational experience and attention to detail helped him through years of severe economic recession led to Ford Europe.

The changes, which sources told Automotive News has several works in the month, Ford Close to return to head rotor 149701-0520 profitability in Europe, with global sales of the automaker reached record levels.

The switch will give Farley, 52, his first major career opportunity for Ford business and first since a season in Europe in the 1990s when it was a rapidly rising star of Toyota Motor Corporation lack of operational experience high level is considered the successor to evaluate when Ford CEO Alan Mulally retire weaknesses.

At the same time, Ford will have a good trip Odell, 59, in the North American market and the slowdown in China and South America at the time the business has been a time of economic crisis has a global effect.

Odell is "a talented leader with an incredible business sense," said Jim O'Sullivan, who is under Odell, who in Mazda Motor Corporation, and later became its CEO in North America.

"He had to deal with many markets and brands, and actively participate in our development strategy in North America," O'Sullivan said. "It's good for Ford, and good for him."

It's not "broke"

Thinking behind the actions of a person with direct knowledge of any field that is not dissatisfaction has its own performance, or any need to "break" the plan is expected to ask its predecessor. Farley hopes to expand his business experience, this person said, though Odell, a 34-year veteran of Ford, has a major marketing background, it is open to a move back to the United States.


Samardzich Babu's appointment was made a year ago to help the Pharisees.

Another person familiar with the work of direct exchange, said Ford does quote a year as a barb Samardzich Farley, chief operating officer of Ford Europe, and to his upcoming role in the idea of doing. Samardzich has considerable experience in powertrain engineering and product development. Condition of anonymity, two sources because they were not authorized to engage in public discussion.

After the early 21st century as vice president sales and marketing for Mazda North America, take care Odell, Ford of Europe in 2010, as the region was carried out ahead of Japan and Europe with Ford, Mazda and Volvo Car Corporation in various senior positions into recession. Farley has some previous Toyota sales and marketing roles with Mulally Ford lured him in 2007.

Welcome change?

"Both the Pharisees and Odell played a key role in the recovery of Ford in" Stephanie Brinley, an analyst at IHS Automotive in a report on Friday, November 7 ", changes may also be functions necessary to maintain both combustion and Odell wrote Pharisees : ....... its current role is a positive change. "

Chris Don King, the executive search firm based in London ferry bright headhunters, Odell said, "shows many of us determined that" agile leadership "related characteristics - flexibility and adaptability with a varied profile career, and the ability to quickly move around the strategic vision and operational details. "

Ford Dealers in the United States are the Pharisees, his passion and candor has gotten him into some difficult situations in different ways. Terry Massey, Ken Ford Stoepel Kerrville, Texas general manager, said he understood that the Pharisees incentive programs to prevent scale and minimizing "Big Dig Month", the dealer had to pursue overly ambitious goals.

"I think it was Ford's ability is very good," Messi, who has worked with Farley on a recent trip and sitting in the passenger seat driving, and as did the Pharisees said fast laps.

"It scared the bejeebers me," Messi said, "but he is a good driver."

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