Universal 5 years in China increased investment and $ 14 billion public desire to compete

Posted on 12/8/2014 3:01:58 PM

Recently, General Motors announced November sales figures in China, Shanghai General Motors domestic sales in November rose 5.4 percent to 149,700, the first 11 months of total sales of 1,518,800, an increase of 9.6 %. Although the north-south public has not yet announced its November sales data, but the first 10 months, total sales of the two has reached 1,488,500 and 1,498,900.
Wang Yongqing, general manager of Shanghai GM took office at the beginning of the "First Financial Daily" said that the slowdown in the growth of Shanghai GM sales this year, mainly because the original car are at the end of the cycle of life and time to market for new vehicles are concentrated in the second half, the contribution to sales is not entirely due to the release of the year.
Shanghai GM joint venture sales in China a direct impact on the overall sales of GM. The data show that in November this year, total sales of GM in China to 3.183 million, and Mitsubishi head rotor 149701-0520 an increase of only 10%, the growth rate down 1.4 percentage points from the previous year.
Short-term decline in sales, but in the long run, overweight Chinese market confidence GM remains firm. December 5, President of General Motors took office less than a year of Oman Dan (Dan Ammann) GM headquarters in Shanghai Jinqiao stressed that China is one of the most important markets for GM, 2014-2018 years, GM added China 140 billion investment, and presented over 60 all-new and redesigned models, including nine SUV models. At the same time, during which five new GM plant in China was put into operation, its capacity to reach 5 million.
In a sense, this versatile investment plan is to prepare the public to compete further with their global competitors. Already in 2012, Volkswagen Heizmann, head of China said in 2018, the public will be starting production in China was over 220 million expansion to four million, nearly doubled.
Compared with the current design of Volkswagen and General Motors in China, among the following models and design is not much difference between the two, but in the luxury car market, sales of the brand and reputation of Audi currently away from the Cadillac. Therefore, while maintaining sustainable development more Chevrolet and Buick, GM will be growth in China and refresh the body bets Cadillac brand. In July, 54-year-old John Benny Chen was named president of Cadillac and GM executive vice president automotive, before joining General Motors, which has extensive experience in the car operating luxury, served Infiniti Global President, and this earlier, he had served in almost eight years Volkswagen Group, Audi USA (US) president.
"After the new president took office nearly every month to once China." Shanghai GM Cadillac vice minister of marketing, told reporters Violet LI, and this frequency was apparently rare. "China's auto market is world's largest luxury." John Benny Chen said, not only that, compared to foreign consumers, owners of luxury cars in China are younger.
In the view of analysts, somewhat younger consumer groups on the one hand, allows the luxury car market with greater coverage, and on the other hand, the tendency of the smaller models also allow the luxury car brand "forced" to make change. Before this, talk about Cadillac, more people will understand that becoming a luxury large space gas-guzzling "in the US market, people tend to understand the high performance luxury, east and China as well as other markets understanding of different consumers, so we'll have more in mind localization needs. "John Benny Chen said. Cadillac is forming a clearer brand identity not only pay attention to detail, further increasing innovation of the propulsion system and the use of alternative energy sources.
Through these efforts, GM Cadillac is trying to build a global brand luxury rental, the 2018 global sales reached 350,000 in 2020 to 500,000. "We hope that in addition to the United States and China have achieved success in the market." This is the Cadillac of vision. But before reaching this view, success in the Chinese market will be the first step in the strategy. This year, Cadillac sales in China grew rapidly, it is expected that annual sales of about 80,000. However, according to Nielsen predicts advisory body, not an accident, this year sales of luxury cars in China amount to more than 1.65 million next year will reach 2 million, 10% of the total market.
Two contrast, Cadillac has a long way to go, there is a huge market can tap the potential, therefore, seems GM, Cadillac is making a global brand of luxury cars, but more likely that the arrival of the next 10 years when, ie, 2020, will focus on the perspective of the Chinese market, the first Cadillac to fight a luxury car brand's success in China, and further explore the European markets and the Middle East. Precisely for this reason, in the previous five new plants, including GM built specifically for Cadillac Jinqiao exclusive factory, we understand that plans to invest the amount of the plant will reach 80 billion yuan.

Post a comment

Hello guest, care to post a comment?