BMW, Ford, GM go into P2P car rental market

Posted on 6/29/2015 10:45:54 AM

24, BMW, Ford and GM and other automakers have released traditional statement P2P car rental market. This means that after buying a new car owners may consider charging rent by rental car, but can not afford some young storms can rent a car, to the satisfaction of the new car.
Sharing inspiration economy
Software taxi Uber (Uber) and rental housing inspired Airbnb, these manufacturers traditional car began trying to cater to the preferences of the younger generation - shared economic, that is, to promote the consumption of goods of shares payment services and social resources among individuals.
"All the social and cars are also undergoing a dramatic change," BMW board member Peter Swabia As Boolean (Peter Schwarzenbauer) said Airbnb contains behind private property has a broader use of the business model inspired by BMW enter the factor P2P car rental market.
It is understood that the 2011 BMW launched its own car rental service DriveNow platform and conduct business in several cities in Europe, the platform already has more than 450,000 users and has been a profitable car. Surprisingly, about 38% of users even sold his car, because most of your car has to concentrate on weekends, hire more profitable for them form also also do not have that insurance, oil, parking and other issues to worry about.
The platform will be launched first in the US next year, the future will be landed in London and other major cities in the world, to further enhance the shared economic territory of BMW.
Rental car companies have to enter the P2P
P2P rental car manufacturer BMW launched more than a General Motors subsidiary Opel in Germany also launched its own software rental car (Opel CarUnity), car owners can even rent a friend on social networking sites.
Ford also launched a six-month pilot, 12,000 in London or around the owners of Ford vehicles will be leased by the software, the program also partnered Car Rental Getaround six cities in the United States began the project. In addition, Toyota has a similar movement.
In these car models, the rent paid by the tenant owner of the bag will fall, while the remaining will be for manufacturers rental income is used to pay the costs of car insurance.
In fact, the market has emerged more multiplied version hire, defining vehicle owner increasingly blur. Users can rent on the website RenteCarlo to Maserati, Porsche and Audi and other luxury cars, while the long-distance carpooling software automatically routes and travelers with her and rental vehicles, completed the payment process will match tour.
Insiders pointed out that a considerable part of the owners of daily use is not really high, instead of resting, it is best to find a reasonable way to share with those who need a vehicle, so you also get a substantial amount of revenue.
More than $ 6,000,000,000 market potential
Last year, in North America, Europe and major cities of Asia, P2P car rental for travel all car use only 1%, however, the industry in the coming years, market growth is still very confident.
The consultant Roland Berger (Roland Berger) said, P2P car rental market in the future an annual growth of 30 percent in 2020 appears, the industry profits will reach 4.2 to 6,300,000,000 dollars in size.
Traditional car manufacturers, car rental model ascent P2P undoubtedly affect vehicle sales somewhat. According to a recent US report on the results P2P car rental market survey for each additional car rental, car dealers will be less car sales 32. However, analysts pointed out that the social demand for cars always increasing, actually shared drive the car accelerated depreciation, to some extent, for manufacturers is positive.
In addition, shared services can not afford to make some temporary car young consumers an idea of operating a vehicle and the other way to drive brand, direct experience can help growing car brand potential customers at an age lower.

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