June 29 - July 2, by the new China mainstream media car alliance hosted 2017 "area along the way" the fourth China Automotive Marketing Summit "held in Xinjiang Urumqi.
Dongfeng Kai Chen Marketing Minister Xiong said that although the price war is inevitable action, but in the long term should be the quality of the car should be the most things to adhere to, but also Kai Kai all marketing fundamentals, so Kai Chen have a Their own reference is called "ingenuity" is to use the artisan heart to create enough good product quality. Brilliance Automotive sales vice president of King Yao is that the price war is no future, the development is the most Chinese brands should adhere to the direction. BYD Auto Sales Vice President Du Guozhong stressed the importance of the market research, he recalled BYD in the Japanese market to do the preparation: BYD from 2005 to study the Japanese market for the Japanese market to prepare work, until 2015 BYD Auto officially entered the Japanese market. However, for the Chinese brand car is still too dependent on the SUV products, car prices is clearly a clear judgment, bear invented Kai Chen said Kai Chen's product system is more comprehensive, but 70% of sales are SUV.
The summit of the participants on behalf of the business also revealed that the car prices of Chinese car consumption concept gradually mature and upgrade the judgments and awareness. Guangzhou Automobile Toyota Public Director Huang Heng said that with the gradual deepening of car consumption, people will be more concerned about the quality, more concerned about the "inside" things, the essence of car marketing is the product of the "son." Beijing auto market minister Li Lei also confirmed this point, he said that the next product of Beiqi will pay more attention to quality improvement, such as Saab technology and Mercedes-Benz technology support for the second generation of products D50, "North Dai" program in the previous generation Mercedes-Benz E-class platform products V21.
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