new energy vehicles to promote the transformation of the consumer hot car prices Investment

Posted on 8/18/2015 10:32:09 AM

"The new energy market is expected to be more optimistic than we are." August 14, deputy director of SAIC Technology Center, general manager of the company Dresdner Zhu told the 21st Century Business Herald reporter an exclusive interview, said, "Before the new energy vehicles more government and academia heat, but now the real consumption boom has started. "
Shanghai Municipal Commission by letter just released data show: This year from January to July total sales on the Shanghai brand new energy vehicles 19,480, an increase of 900%. New energy vehicle sales Caterpillar 320D injector valve are soaring Beijing market. Data show that in July, Beijing on the card the amount of new energy vehicles over two thousand units, in the beginning of the year this figure hovering around a thousand or so.
According to data provided by the Ministry of Industry: in June 2015, China's new energy automobile production 25,000, an increase of 3 times. Among them, the production of pure electric passenger vehicles 10,500, an increase of twice; plug-in hybrid vehicle production 6663, an increase of seven times.
"From Taiwan to 10,000 units, for a growth of 10,000 times, it is very difficult; but from 10,000 units to 100,000 units just a 10-fold increase, relatively speaking much easier," Zhu optimistic anticipation, in various favorable policies and increasing consumer acceptance of the premise, new energy vehicles will soon usher in the "transformation period."
Car prices began to take the layout of new energy
New energy vehicle sales figures continue the meteoric rise of so many car firms see hope. Data show that in the first seven months, SAIC Roewe 550Plug-in 4875 sales volume is 2.5 times the annual sales last year. In the first half, Beiqi new energy vehicle sales reached a total of 5892, an increase of 1407 percent. BYD Qin sales have continued to grow in July of 4030, to achieve continuous rise in seven months this year, total sales exceeded 20,000.
To achieve a breakthrough in the product, it is considered a prerequisite Zhu new energy vehicles into the transformation period. "Competitiveness of new energy vehicles is increasing, regardless of price and performance, the gap is narrowing between the traditional car." Zhu said in 2015 Roewe 550Plug-in plug-in hybrid version, for example, comprehensive technology upgrade, pure electric Mileage upgrade of 60 km maximum mileage up to 600 kilometers.
Price-wise, after subsidized majestic 550PLUG-IN Deluxe Edition actual price of 180,800 yuan, the flagship version of the actual price of 194,800 yuan, plus purchase tax-free, free installation charge pile SAIC offers free access to new energy exclusive licenses and other initiatives to bring new energy vehicles in Shanghai market place. At present, the Shanghai license plate auction price of about 80,000 yuan.
New energy vehicle sales improved rapidly, but also to many car companies began a new round of layout. "Before the government to invest more in order to respond to the call, and now, more and more companies take the initiative to invest, and is generous investment." Zhu said.
Burgeoned in recent years, such as its own brand SUV market, Great Wall Motor, before just announced 16.8 billion yuan raised funds for the development of new energy vehicles, intelligent vehicles and their key components. Under the plan, Great Wall Motor will build on existing best-selling models on the development of corresponding new energy models, including the ISG mild hybrid models, P2 strong mixed-type plug-in hybrid, electric four-wheel drive (eAD) strong mix plug-in hybrid dynamic models, pure electric vehicle, the first brand-new plug-in hybrid models will be officially launched in 2017.
SAIC in the "five" after put six billion yuan, but also the development of "Thirteen Five" new energy plan, the investment will be far more "second five." According to Zhu disclosed that SAIC new energy automobile production capacity expansion are in full swing, the majestic 550Plug-in capacity has grown from 50 per month in the first half of last year, in July of this year, raised to 1,600 per month.
In the back of the automobile companies, a big wave of auto parts enterprises to speed up the layout. In Johnson Controls, for example, the company plans to build a new car battery production base in Shenyang, after 2018 production is expected to achieve an annual output of 6 million car batteries. "As much as the scale of the investment companies are unprecedented." Zhu said.
In fact, before the new energy vehicle sales did not grow rapidly, Great Wall Motor has not focused on profits in the field of large-scale investment, most other car companies also picked up the pace, very cautious, invest only in the new energy vehicle production, industry chain the layout is not much.
And this investment boom is more focus on building a complete industrial chain, including layout batteries, motors, gearboxes and other core parts. This reporter has learned, this is the new energy vehicle development bottleneck because in the early development of new energy vehicles, the manufacturers have suffered due to incomplete industry chain caused.
Bidirectional policy to stimulate investment enthusiasm car prices
"Car companies are willing to invest in new energy automobile massive, very important reason is that the national policy to encourage transparency, although the amount of subsidy would be gradually decreasing, but within five years, this is a continuous and stable policy," Zhu told reporters.
From the enterprise level, in addition to similar subsidies such a "carrot" policy, car prices have to face the new energy investment will not be punished in the "big stick" policy.
According to an unnamed car prices executives said that from next year, China's possible to perform similar to California's "zero emission vehicle program," The policy requires, car prices of new energy vehicles must meet a certain percentage, or face a fine. At present, local governments seek advice from the relevant car prices.
In addition, China's car prices have to face the "fourth stage passenger car fuel consumption limits" of standards. The standard requires that by 2020, the average fuel consumption of passenger cars to be reduced to five liters per hundred kilometers, which means that the traditional car prices, if not the development of new energy vehicles, compliance will be difficult, especially for the Great Wall SUV such as high energy consumption Lord's business.
In parallel subsidies and punitive policies, new energy automobile market to compete in products are increasing. A growing number of joint ventures, but also a substantial cut into this market, as before 2019 Volkswagen plans to invest 22 million euros to the Chinese market, China's domestic production in plug-in hybrids and pure electric vehicles. Shanghai GM also plans to vote on new energy vehicles 100 billion yuan in five years, in 2020 the new energy vehicle sales to total sales of 10%.
"On one hand car prices to launch more competitive products, we must also try to reduce costs and improve competitiveness." Zhu said the SAIC ready products and technical level, planned in the first generation of plug-in hybrid a dynamic platform, launched the Roewe 950, a new SUV and a new 550.2020 SAIC will launch a second-generation technology, plug-in hybrids use both a strong mix available. And on a pure electric car, SAIC will be launched around 2018 mileage of 300-350 kilometers, but the price is significantly lower than the Tesla's "civilian version of the" high-end electric cars.

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