Although, in recent years, exports increased competition and market conditions and other factors of instability, causing a large degree of influence on China's automobile export business, but China's own brand car companies are still actively develop overseas business, which will not only help alleviate the domestic market growth Pressure slowdown, but also long-term development of its own brand of great benefit. Deputy Secretary General of Association of Automobile division Jianhua, said: "At home to build strength in the international follow-up market demand, this is the path of automotive powerhouse."
Consistent with the domestic situation is, at present, its own brand overseas competitive advantages are mainly concentrated in the cost. SAIC Chase in the New Zealand market development status of, for example, "low quality" is becoming synonymous with our own brand, while other industries, like the automotive industry likewise, is from "Made in China" to "Chinese quality made" leap .
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