Senior vice president of AT & T companies are stepping up the connection of car users exclusive content, such as videos and games, pouring in later this year to personal mobile devices, new devices AT & T's Chris Penrose said.
"It is not able to grapple wherever a Wi-Fi hot spots and access to content you've subscribed to and get unique content, you can get behind the vehicle is no different," Penrose said.
AT & T signed a carmaker eight partners, including General Motors, Audi AG and Ford Motor Company, linked to cars online. Our goal is to provide totally free or paid content connected car users and sell more data, Penrose said in a recent interview.
AT & T companies are bringing as "special" program or game levels on phones and tablet PCs connected to the car's new content in the automotive industry partners and content providers, Penrose said.
This will be in addition to subscription services such as ISUZU head rotor Hulu and Netflix users can already stream on the mobile device.
Most Americans already have cell phones, and $ 1.7 trillion US wireless industry is moving and growing equipment connected car. In addition to being able to provide the basic data pipe, telecommunications players such as AT & T companies are seeking to extract revenue from content.
General Motors has begun testing its most famous car in the OnStar service is connecting drivers to live operators emergency direction or new content.
Subscription-based service, which also sells data drive with special offers and such Famigo, for the children's education applications, TumblebooksTV, some of the exclusive content for children ebook applications applications. It also has a location-based discount retail partnerships Dunkin 'Donuts and travel booking websites of Priceline.com.
AT & T is exploring business models, including revenue share data, content, and advertising and car manufacturers, content and retail partners, Penrose said specific details were not shared.
AT & T is working with auto manufacturers to design a landing page or portal content access user login, access to updated services and purchasing data of the vehicle, he said.
"A lot of (content and pricing) can be targeted to the make and model of the vehicle. (AT & T's car partners) have been know who is buying what type of vehicle, a lot of people what type of information is to be the most content related. "
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