Mazda design products if sufficient prestige brands market - as gadgets, clothing and furniture - as a personal luxury, items such as Porsche have done what?
Global design boss Ikuo Maeda wanting to test the line Mazda design, beginning with new arty metal seats and leather.
Maeda said the idea has the support CEO of carmaker Mazda Motor Corporation Masamichi Kogai can sell for a few years of the project.
"He believes the same," Maeda said. "He liked the idea."
The project can be a creative outlet knob, Maeda never one in black. Real smart can help foster a better quality picture as the vanguard Mazda brand appearance, mainstream mass market excited.
Mazda hopes to increase transaction prices, reducing incentives and improve resale value, in order to step ahead of the crowd. Creating a good reputation for quality almost named interior design, sexy sheet - and now, if possible, must have the goods - can help.
This policy applies to high end brands.
Porsche, for example, started selling all Porsche Design Group $ 475 driving shoes and titanium "Reading Tools" glasses $ 900 fluffy down vest and customized BlackBerry smart phones - all decorated with the name of Porsche Design.
Acceleration Mazda, if it occurs, will be much slower.
Now, Maeda study only one chair. Nicknamed President Kodo, to talk about the curvy design language of your car, four-legged chairs evokes racing cockpit fit.
Mazda exhibited a chair last year at the International Furniture Fair of Milan Milan Furniture Fair, the world's leading furniture exhibition.
Mazda said in a press release at the time, said: "develop, chair there is a sudden release of stored energy delivery, models of Mazda design and unique similarities Kodo as ready to jump before Pour gesture"
What they have not yet decided to take the load lines.
However, Maeda said his goal is to establish a chair to sell more, then jump to the other fashion items, "Not only the furniture, but I want to build a brand Mazda design, which is my dream .."
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