VW 2015 introduced a new luxury car designed specifically for the Chinese

Posted on 9/23/2014 3:36:59 PM

2015 Volkswagen plans to launch luxury sedan designed specifically for the Chinese, in order to earn higher profits in the Chinese market. New car price has not been announced, the annual sales target of 50,000.
Informed sources said that the new car innovation based on the Audi A6 will be improved, and added a lot of Chinese elements, but it is not convenient to disclose details. It is expected that the price of the new car to be close to the price of entry-level A6 383,000 yuan. It is reported that the new Volkswagen luxury car, codenamed 511 The car will be designed in Europe, commissioned by Shanghai Volkswagen to make, will be the first mass produced in China, C-Class sedan. SAIC spokesman confirmed the plan but declined to disclose details.
Although the advantages of public opinion is a small car and a family car, but Audi has brought the lucrative public: annual sales of Audi only a third of the population, but the public has brought nearly doubled profits.
"Volkswagen wants to increase its brand value, the pursuit of more profits, this is understandable, however, want to achieve is not easy," Automotive Foresight Zhang Yu, general manager of the automotive consulting (Yale Zhang) said: "If the new also high prices of cars, people will go directly to the Audi, but if the price is not high, what is the meaning of the new cars. "
China dominated in compact cars, Audi of Volkswagen Group, Bentley, Porsche and Lamborghini luxury car brands occupy these fifth of the market share. In this sense, the famous consulting firm McKinsey & Company (McKinsey & Co) predicts that by 2016, China will overtake the USA to become the car market world's most important luxury.
It is known survey consultancy LMC Automotive Automotive, SAIC produces Santana is China ranked second in sales of compact cars this year. And China FAW Volkswagen joint venture, also Yinao Di and earn pours.
Volkswagen worldwide sales in the first half of this year, 2.3 million, turnover amounted to € 1.01 billion (about 8 billion yuan). Instead, Audi sold a total of 750,000 sales of € 2.67 billion (about 21 billion yuan).
To enhance the brand image, Shanghai Volkswagen will add 100 high-end dealerships in China in the next three years.

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