LEXUS Lexus becomes 2017 Beijing International Design Week full strategic partner. This year, Beijing International Design Week to "design +" as the theme, will be officially kicked off on September 21, and extended to October 7. Since its founding in 2009, Beijing International Design Week has been successfully held seven times, forming the design night, theme exhibition, design Expo, Beijing Design Forum and other multi-line content, as one of the world's 40 A design activities, Creative design map, is the only selected mainland China's creative design activities. LEXUS Lexus will work together with Asia's largest design week and a broad-based creative design public service platform that provides a new platform for exploration and communication for connection design and industry, design and consumption.
In April 2017, LEXUS Lexus released the new brand slogan of Experience Amazing, "Not Found". Since then, LEXUS Lexus will be committed to the traditional luxury car brand evolved into a more emotional, full of exciting experience of lifestyle brand. LEXUS Lexus has been adhering to the heart of sincere, tireless innovation, and constantly meet and exceed the new luxury consumer groups on the personality, unique consumer experience needs to lead the new trend of luxury. 2017 During the Beijing International Design Week, LEXUS Lexus will showcase its fervent design concept and heartless sincerity through its two new flagship models - the flagship luxury sedan LS and the flagship luxury sports car. This year is the tenth anniversary of the cooperation between LEXUS Lexus and Milan International Design Week. At this time, LEXUS Lexus in China officially help Beijing International Design Week, is to highlight the LEXUS Lexus in the global attention and support the development of the design industry attitude.
September 21 - October 7, and LEXUS Lexus meet Beijing International Design Week, the common perception of the beauty of design and art.
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