Although the car is still the mainstream of the automobile market, but the development of SUV more quickly. With the competition in the field of SUV intensified, its market share can go beyond the car market?
SUV product layout from the point of view, independent car prices can grasp the pace of development of China's auto market, and thus promote its own rapid development. To Guangzhou Automobile own brand, for example, its own brand of Guangzhou Automobile Chuanqi SUV products accounted for more than 90% of the total sales of the brand, Chuan Qi also in the first half of this year for the Guangzhou Automobile profits contributed 30% growth. Beiqi own brand Shenbao SUV models accounted for half of sales, the Great Wall cars are basically based on production and sales SUV.
For the independent car prices SUV can continue to hot reasons, FAW Car Co., Ltd. General Manager Hu Yong that is due to the characteristics of SUV itself to meet the needs of Chinese consumers, that is, large space, through the strong, high value, Practical and safe. Second, with the increase in the purchasing power of Chinese consumers, the price of 7 to 12 million for the rigid demand for larger, and the development of independent enterprises have the ability to create the price of SUV (mainly urban SUV). "This is the same with the price of the joint venture in the relatively low-end sedan and hatchback formed a cross-level dislocation competition." 2017 China Automotive Industry Development (TEDA) International Forum Hu Yong said that based on the characteristics of SUV , Users are willing to pay a little higher price for the SUV, which also allows manufacturers to produce and sell SUV have a better profit.
In addition, some joint venture brands also began to launch cheap SUV models, even in the absence of a SUV models FAW Volkswagen has also announced the launch of cheap SUV models. Under fierce competition, some car prices SUV development began to encounter the challenges of the automobile market. The first half of this year, as the entire Great Wall car sales support SUV field, Havo models on a variety of models appeared to decline, even known as the god car Haver H6 also fell 5.7% in the first half year on year. Fierce competition does not mean that the SUV on the outlet has reached the vertex, the future there is much room for growth?
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