Opel quit China this year: General helpless "Diuju Paul handsome"

Posted on 1/6/2015 5:00:28 PM

Since January 1 Opel announced the official withdrawal of the Chinese market. Opel entered China 21 years of history, the last decade, the average annual sales of around 5,000. GM China, said GM will take over Opel business services.
March 28, 2014, the Chinese distributor for Opel is a special point of inflection. That afternoon the day that is common in China, held a dealer would, however, common in China, but will be released before the emergency exit China news Opel.
"I feel China is still in a hurry to leave Opel point." Said Opel dealers. And Saab was forced to retire due to reasons of bankruptcy Chinese market is different, not because of the sale of Opel reasons output.
In fact, according to a Chinese dealer Opel sources, average profit Opel car up to $ 3,000, Opel team of ten common Chinese sales of over 100 million yuan in profits, so GM China it has been reluctant to Opel a leading business team Shanghai GM Buick.
However, Exxon took charge of a href="http://www.ycdiesel.com/Head-rotor-149701-0520-9-443-612-846-35.html">VRZ head rotor 149701-0520 GM's global business in the future, an important current CEO of GM Marie Bora received task is to make more efficient products in order to increase profits. To this end, Bola up involves a North American, European and Chinese market, the reorganization of the brand while Opel withdraw from the Chinese market, ie a major New Deal Bora content.
Opel is not the amount can not be larger in the Chinese market, but if GM or GM's Chinese partner SAIC market, do not want to extend the amount of Opel. The reason is that China does not want to produce generic "infighting" between Opel and Buick. In 2009, GM application of "technology from Europe and America, the global platform" strategic transformation, the timely introduction of Opel platform, and its models were improved. This is a direct result of Opel products face competition from generic products and Shanghai. Regal and Insignia, Opel Astra and Hideo XT, etc., although one imported is internal, but the product of the same, so Buick and Opel in the Chinese market in a vicious circle. Opel sold more and more, is actually more to snatch the Buick market.
In recent years, more and more powerful Buick in China market, sales of Buick in China accounted for eighty percent of global sales, according to the latest plan of Shanghai GM is expected that this year's Buick brand in the Chinese market to over a million.
In the Chinese market for its Buick manufacturing a competitor, as output calm. Opel withdraw from the Chinese market, which means universal car market class in China in the field, is not only a Buick brand and GM will have more resources to focus on the Buick brand. According to the marketing package Shanghai GM Buick Minister Ye said. "In the Chinese market Buick force to conduct a comprehensive update of products, services and brand strength."
There are essential differences with Saab
Exiting the market, GM has promised that consumers continue guarantee. Opel Chinese official statement on March 28, 2014 announced: We will continue to provide spare parts for Opel owners, maintenance and quality assurance. And another practical foreign and domestic operations, continue to provide spare parts for 10 years, and the price remains within reasonable limits relating to General Motors.
"China is still too hasty Opel point out, too much to consider their own interests, did not take into account the interests of dealers and consumers." However, he said that these Opel dealers.
As stop Chevrolet Europe, GM dealers have faced persecution. In the Chinese market, dealers and consumers can also "wounded".
"Since last year, after the release of 3.28, Opel prices dropped significantly, the average fell below 100,000 yuan per vehicle, which was originally sold over 20 million cars, a little over a hundred thousand." Opel dealers said. The GM also launched a compensation dealers selling side. However, this service without compensation universal meaning.
Previously, GM dealers have sales and service parts inventory assessment, 4S auto parts store inventory on average a million, but then stop China Opel, 4S shop or selling pressure, it is impossible to go under general requirements average service parts, which means a common commitment to consumers is difficult to meet.
There are reports that: the future maintenance of Opel will be assumed Shanghai GM, Saab retired after Shanghai, is the continuity of service by Shanghai GM. However, unlike Saab, Opel is not a sub-brand of Shanghai GM, but before China, GM has no spare parts centers are commissioned by the distributor of imported parts, Beijing Xin Opel, Opel is the largest provider service Parts, GM does not pressure indicators might before, as both can not guarantee sufficient Xin Opel parts, components can not pipe cycle and price control. This means that consumers can enjoy the commitment of universal service remains suspended.

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