Changan Automobile three months twice a recall aggressive expansion buried hidden

Posted on 4/2/2015 10:39:18 AM

Yesterday, the Beijing Chinese Commercial News reporters Cong Chongqing and Chang An Automobile Co., Ltd. (hereinafter referred to as "Changan Automobile") informed that the company has been based on "defective auto product recall regulations" requirements, the AQSIQ filing a recall plan, decided Since March 31, the recall of its 10 models, a total of 121,003. Although this recall only to Changan Automobile last less than two percent of total sales, but the recalled vehicles all concentrated in the first two months of this year, and accounted for the first two months of Changan Automobile sales in more than 60% of the models. The industry believes that the problems of Changan Automobile recalls its aggressive development and expansion are not unrelated.
The reason for this recall, the reason given is because of Chang'an Automobile production batch supplier, inadequate antioxidant capacity of the cooling liquid within the scope of the recall of vehicles, may cause cooling performance degradation will affect the cooling effect of the cooling system, and in extreme cases may cause the water temperature rises, there are security risks.
It is understood that this is not the first time a wide range of Changan Automobile recall, last December 31, Changan Automobile that issued a recall notice, January 13, 2007 to April 30, 2012 between the date of production Zhixiang, CX30, Jie Xun car, totaling 20,828.
Although voluntary recall reflects the company's sense of responsibility for product quality, but the car behind frequent quality problems, but it is the rapid growth of automobile production and sales, making the whole production chain "does not wash mud radish fast."
In auto analyst Jia Xinguang opinion, in the high-speed development period of Changan Automobile, the growth rate far exceeds the industry average, the quality system may still not kept pace, resulting in quality problems often exposed.
Statistics show that last year, total sales of 710,276 Changan Automobile, ranked first independent brands, from January to February this year, Chang'an Automobile cumulative sales surged 72.6 percent year on year to 205,800. As one of China's four Automotive Group, Changan Group for many years to sit tight in the "fourth chair" dangerous Changan Automobile Group in 2013 as well as being beyond the Beijing Automotive Group. Changan Group production and sales in 2013 more than 2.2 million, and Beijing Automotive Group is to achieve sales of 2.164 million vehicles, with Changan gradually narrowed the distance. But in January 2015 with Changan Automobile Group will surpass 303,500 FAW Group, won the domestic auto group runners-up.
In fact, due to overly rapid expansion, the decline of independent companies is not without precedent. First, due to the size of a double chain and financing shrink and eventually had to rapid expansion after the "big downsizing" of BYD Auto, then there has been selling its own brand, but because of rapid expansion led to inadequate quality of the final product development sales decline of Great Wall Motors.
Jia Xinguang that Changan Automobile sales rose, with its passenger cars in the field of self-development effort are inseparable, but Changan Automobile most fatal problem is the lack of independent brand awareness. For its own brand, the aggressive expansion of sales promotion can be achieved of course, but if you want to enhance the brand, it is necessary to improve product quality, to win a share in the fierce market competition.

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