Market differentiation by intelligent autonomous car prices "save" car

Posted on 10/15/2015 5:42:11 PM

October 13, China Association of Automobile Manufacturers released the sales of own-brand car prices in September.
According to the Automobile Association statistics, in September brands were sold 699,000, an increase of 6.9%, the market share of 39.9%, the chain raise 0.46 percentage points. Exhibits superior joint venture car prices rose contrarian trend.
In fact, the contrarian signs of recovery in the independent brand performed significantly this year, but the advantages are mainly concentrated in the SUV field in the car market is still vulnerable.
Currently, including Changan, Geely and SAIC, the hippocampus and other independent brands, in the explosive growth of opportunities to seize the SUV premise of the car market continued investment, continued use of intelligence, new energy concept of packaging the new product, the intention to establish balance market structure development and continue to promote the continuous growth of own-brand market share.
Car and SUV rainbow night
Its own brand this year showed relatively strong recovery trend. According to the Automobile Association statistics, in the first nine months, the independent brand passenger cars were sold 5.95 million, a substantial increase of 11.7% over last year.
The Automobile Association statistics show that in September this year before the overall passenger car market grew by only 2.8% to 14,548,000. At temperatures higher than the overall market growth in the first independent brand in September reached 40.9% market share, while the proportion was only 37.6 percent last year.
National Passenger Car Market Information Co-Deputy Secretary-General Choi Dong-tree told the "Daily Economic News" reporter, "As the rapid development of the SUV market, a lot of independent brands will focus on the SUV, reducing the car's input." "Daily Economic News "reporter learned that, in this year SUV JAC new S5, and the new small SUV products S2, S3 will launch a small SUV, the new generation of models in the near future. However, so far the company has not yet released new products in the car market. Therefore, before September JAC SUV sales in its passenger cars accounted for 69% has been reached.
In addition to the JAC, the Great Wall, Dongfeng Fengshen, Guangzhou Automobile, Lifan, China and Thailand, the Thai public companies and other independent brand SUV sales have exceeded passenger car.
Choi Dong-tree view, part of its own brand has achieved rapid development by SUV, even so, "own brand in the SUV market experience and advantages should translate into the core competitiveness of enterprises as soon as possible, and some other market segments such as cars Help. "
Developed overweight "rescue" car
To reduce the risk SUV monopole growth on development, the current number of own-brand cars continue to overweight, hope to achieve SUV cars go hand in hand with development pattern.
Geely, for example, its September sales in 4000 have stood on the mark, to become its own brand in the field of B-class car for the first time break. In the A-class car segment and joint venture products fierce battle, its own brand of survival more difficult situation, but with the arrival of a new wave of energy and intelligent positioning of some products after locking 85,90 young consumers, to promote the use of the new brand concept premium products to enhance capacity.
According to the hippocampus car stakeholders, Zhengzhou hippocampus hippocampus M6 is the launch of a main product, this A-Class is equipped with self-developed hippocampus Zhengzhou Moofun intelligent ecosystems and self-developed 1.5T engine, the amount is not large for a body independent brands, investment in powertrain and intelligent is it to build the core competitiveness of its products, an important performance.
SAIC, Changan, Geely, BYD and other independent brands "simultaneously" SUV and the car's development strategy is even more clear. Among them, the SAIC and the end of last year were launched Roewe 360, MG sharp lines and other "high-quality" car products, SAIC intelligent vehicle systems is into the 4.0 era.
It is understood that the hippocampus will invest 5% of annual sales, or about 600 million yuan for the development of power systems, vehicles and other core networking technologies, so as to enhance the competitiveness of the hippocampus cars and SUV products. SAIC new energy and vehicle networking fields have a lot of money invested.
Said Haima Motor official said, "For the hippocampus, the car market and has been both the SUV." "Daily Economic News" reporter learned that, in 2016, Zhengzhou and Haikou hippocampus two bases will be completed three series models R & D, bringing the hippocampus its products to more than 12, of which 5 car products, SUV models 4, MPV product two. In addition, the hippocampus first new energy electric vehicles will also be launched next year.
In addition, the hippocampus is also gradually boost car sales promotion through innovative marketing positioning. This change is the beginning of the hippocampus M6, through the "pan 90 after" M6 user location, the hippocampus Zhengzhou in product and marketing is also starting to focus on the young consumer market, hoping to enhance the competitiveness of the car market.

Post a comment

Hello guest, care to post a comment?