Car brand exports to other brands should learn to succeed

Posted on 8/9/2014 3:11:41 PM

Attention is now on the international market for Chinese auto brands, has been the usual cheap cheap byword, especially in developed countries, sales of motor vehicles Chinese brand hardly up to local conditions in developed countries feel the customers to buy a car more attention when the car safety and quality, so the brand benefits must be done, and can not rely on price war.

In some of the more backward countries, Chinese brand cars still relatively popular, mainly because of Chinese brands of cars more suitable for local economic level, relatively low per capita income levels in developing countries, many people can not afford that luxury car, only such low-end cars can turn to China.

But we count this low-end car brand development strategy is not long, like growth last year, and sales fell by today, in the final analysis because it did not establish a brand strategy, but most cars are export trade, national or local the market is not the appropriate service facility or factory, like Yutong bus agreement with the Venezuelan government has just signed Yutong's international strategy is worth learning other Chinese brand vehicles.

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