Market "grand" MPV no longer on "the road to self-help"

Posted on 6/24/2015 4:54:50 PM

After two years of "blowout", MPV market is experiencing for the first time since 2013, "cold."
According to the China Association of Automobile Manufacturers statistics, from the second quarter of 2015, MPV production and sales chain appears negative growth trend, and the situation is also not very optimistic year. The industry believes that the emergence of this situation, in addition to the overall slowdown in the economic environment, the national macro-control of fuel consumption and other reasons, MPV by its own features are not clear, is a large crossover SUV and passenger crowding out some market space.
Therefore, when the market goes down, including SAIC Chase, Beiqi Silver Cheung, SAIC-GM-Wuling and Chery MPV production car prices, have begun to increase the level of product diversification layout, we strive to competition as soon as possible to show their products advantages, opened a "road to salvation."
Market lower
Midsummer day, MPV market is now "cold"!
According to the Automobile Association latest statistics show that in May, China's production and sales volume MPV market were 158,500 and 140,500, down by 15.77% and 15.88% MoM, respectively, an increase of the amplitude also lost about 50% in the past at every turn, respectively of 7.86% and 22.15%. It was the market since April, appeared the second month of decline MoM. In May sales of the top ten enterprises in the production of MPV, except Beiqi YINXIANG a slight increase with Chery, the other auto companies and sales showed a certain degree of decline. Automobile Association data analysis showed that after entering in April, the first decline in living MPV market, there has been nearly two years since the first "jumping."
Although the data in May, the absolute value MPV market sales increased slightly over last year, but the current situation, the domestic MPV market, "climbing" situation is over, MPV market in the past two years, "lead up "position into the" neck down "predicament.
2013, MPV market hit an increase of 1.6 times the sales growth in the subsequent 2014, the market is once again to 46.79 percent of the overall increase in sales to lead the domestic automobile market. But into the first quarter of this year, MPV market sales year on year increase has narrowed to 19.30 percent in the second quarter, the market's "good life" has officially ended, sales were significantly began to decline.
In contrast, at the same time experiencing the outbreak of the SUV market decline was relatively stable - April, SUV sales were a decline of 2.64%, in May, the figure was 0.5%, remained at single-digit range and a The pick-up ring and MPV than double-digit decline in a certain distance. In addition, the first development of the car market in 2009 and 2010 outbreaks have also experienced a brief period, but its sales year on year increase, from 6.62% in 2011 down to 3.06% in 2014, and gradually return to the rational development phase. That is, after the outbreak of the two-year, compared to the SUV and the car market is more rational, moderate decline, MPV has appeared without warning, the decline of the state, so a lot of car companies are caught off guard.
"MPV sales 'jumping' to car prices sounded the alarm, which is different from the sharp decline in SUV and sedan market, is the result of many factors lead to, to solve the problem, we must first find the emergence of this situation of fundamental reasons. "Some industry analysts believe.
Multiple factors
To discuss the reasons for the sharp decline MPV market, the first to return to the concept of this segment of the market itself. Popular terms, MPV is equipped hatchback structure, generous interior space, can be used for 5-8-passenger minibus. After nearly two years of the MPV market, consumer orientation of the MPV is essentially "business with IKEA," the car more generous than both cars and SUV, more appropriate business travel and so on.
Indeed meet the above characteristics of family outings and business travel demand, but in other words, the main purpose of the model is "people travel" in their daily work and life in low usage and high fuel consumption, which will inevitably lead to the breakdown Compared to cars and SUV market more saturated market. In addition, improved the appearance of a large SUV and cross passenger cars also a certain degree of misuse of their market space.
"MPV sales growth in the previous two years is not rational, but for car prices, the downturn in the car market, we can only take advantage of this breakthrough, more and more refined capacity allocation. But with nearly years of development, SUV and crossover MPV passenger cars in the near field, MPV concept has become increasingly blurred, this is an important cause of the sharp decline in the market. "said Zhang Zhiyong automobile industry well-known commentator.
Of course, in addition to the market for their own reasons, with the overall slowdown in the economic environment, China's auto market was positive overall downward trend: the Automobile Association data show that from January to March, total passenger car sales 5,305,100, an increase of 8.95 percent, down 1.14 percentage points over the same period last year. After entering the second quarter, the situation continues --4 months, passenger cars were sold 1.6688 million, a decline of 10.78%, up 3.72%; May, passenger cars were sold 1.6093 million, a decline of 3.57%, an increase of 1.20%.
After data analysis, the Automobile Association said:. "This year, passenger car sales were decreased, year showed a slight increase" So, under the market trend, all market segments are faced with a common destiny, but there are degrees the difference.
In addition, the policy reasons should not be ignored. With the "anti-corruption" voice getting high, MPV models in the public service market had huge potential facing large degree of shrinkage, coupled with state policies and oil prices and other conditions of energy conservation and emission reduction, but also quite MPV there is a sense of "orphans" of the automobile market.
When the two years preceding the outbreak of the MPV market, these factors have not all "surface", which also led to a number of niche car prices begin capacity expansion and product placement in all market segments. However, the industry has long been predicted that this "rosy all the way," the scene would not have been renewed. Today, the tide already coming and can not be reversed, car prices are only looking for "self-help of the Road" in the automobile market tide.

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