General Motors announced at the end of September, its Cadillac brand as a separate business unit to carry out operations, and will set up 2015 Cadillac new global headquarters in New York.
As part of the strategic expansion adjustment Cadillac, General Motors believes independent operators will help Cadillac luxury car brand in the field of development of clearer and more focused. It is understood that in the next year is about to become a major new headquarters in New York included overseeing operations, including the American market, the global market, while at Michigan product technology R & D team and related manufacturing sector will not be affected.
General Motors CEO Mary Bora earlier this year after taking office, repeatedly mentioned the importance of Cadillac. Data show that the Cadillac brand in 2013 global sales up 28% so far in 2014, an increase of 10%. Which Cadillac performance in the Chinese market is particularly eye-catching. -9 Days in January this year, an increase of 62.6% Cadillac to 52,425 in China. Money Wellcome General Motors global executive vice president and president of GM China recently revealed that for the realization of Cadillac rapid development in China, will be made more products, future Cadillac D-Class models, and SRX are expected to achieve localization of production.
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