On June 16, Kenon Holdings, the parent company of the foreign company, said that the three companies of the company, signed by Shinji, Chery and QUANTUM, have signed with a new Chinese investor The agreement is willing to 6.5 billion yuan to get the concept of car shares and get control.
There are rumors that the above-mentioned investors are Bao Neng, Bao Neng internal stakeholders in accepting the first financial reporter confirmation, this did not respond.
The concept of June 27, said the concept of car shareholders will continue to comply with the relevant laws and regulations and industry regulations, including the transfer of state-owned assets related to the relevant policies and regulations, strict implementation of public bidding and other legal procedures.
"From the design research and development to the production is still good, before the dry may also be related to the mechanism, if accompanied by changes in the shareholders at the same time, the mechanism can change, it may be improved." Shanghai Jiaotong University Automotive Engineering Research Institute Xu Min told the first financial reporter. Xu Min served as deputy general manager of Chery Automobile Co., Ltd., Dean of Automotive Engineering Research Institute.
(2007) LLC and Wuhu Chery Automobile Investment Co., Ltd., the concept of the headquarters (production base) is located in Changshu, Jiangsu Province, the concept of car operations center is located in Shanghai, in Munich, Germany, the United States and the United States, As well as China Shanghai set up design centers, technology centers and engineering research and development centers.
Although China's foreign investment (China and Israel) brand image into the domestic market, but for many reasons, in recent years, poor profitability, foreign shareholder Israel Corporation invested 650 million US dollars, the stripping to Kenon Holdings.
Joint Credit Rating Co., Ltd. tracking report shows that in 2016, Chery shares operating income of 32.964 billion yuan, the total profit of 206 million yuan. The agency released in 2016 rating report shows that Chery's revenue in 2015 was 28.055 billion yuan, total profit of 341 million yuan. Chery shares increased by about 5 billion yuan, but the profits of the hand but from 341 million yuan in 2015 down to 206 million in 2016 yuan.
Chery shares profit decline is the main reason for its joint venture project concept to the car. The report shows that in 2016 to achieve sales income of 2.8 billion yuan, an increase of 56.42%; net profit of -13.81 billion yuan, an increase of 499 million yuan. Although the sales volume increased by 1.7% and net profit of -188 billion yuan in 2015, the loss was reduced, but the loss was still serious.
The report also shows that as of the end of 2016, Chery shares of the car to the investment caused by the cumulative loss of 3.518 billion yuan. As of the end of March 2017, the total amount of capital contributed by both shareholders of 10.425 billion yuan, of which Chery shares invested 5.213 billion yuan.
There is a lot of reasons why people do not buy it, pricing is a big factor, set too high. "Xu Min said.
Xu Min pointed out that the concept of the past few years to burn more powerful, "the price is selling expensive, and the high price is due to the high cost of money too much, and can not lose money to sell things. Many, and then sell some nobody to, spending can not afford, more and more bad. "Xu Min said that in his view, this is the concept of the vicious cycle.
Xu Min believes that the original concept can be said to be high-priced high-quality, but now other domestic brands (like Geely, Great Wall) are up, and their views on these independent high-end brands have any advantages, consumers may Hard to see. And some consumers feel that the concept is not in line with the needs of the Chinese market, like the previous generation of European cars, some outdated feeling, these are placed in front of the new capital. The concept of the need to find a good management team, some old, inappropriate way to get rid of, but also the cost down, the formation of profits, the more operation of the more profitable, to form a virtuous circle.
From the sales data, the concept of the state of the car mixed. At present, the concept of the car has been listed on the five models, respectively, is the concept of 3 cars, the concept of three to five, the concept of 3 urban SUV, concept to 5SUV and the concept of 3GT.2016 years of the year 24,000, an increase of 70%. According to Kenon's first quarterly financial statements, as of March 31, 2017, the view of the car's sales revenue of 5.12 billion yuan, an increase of 220 million yuan. However, according to the latest data of May 2017 in the past, the concept of 3 sold 141, the concept of 3 GT sold 40, the concept of 3 urban SUV sold 68, and the best sales of the concept of 5 also Only sold 787 vehicles.
"I think there is a chance to see, but the Chinese auto market has a new car effect, the concept of a big move to change the status quo, but should see the trend of consumption in China now upgrade, the domestic car brand high-end is a chance "Roland Berger consultants comfortable to the first financial reporter said that the replacement of the view of the major shareholders if the gorgeous turn also need to solve the internal products, marketing, channels and other issues, otherwise only no car background investors spend money Can not solve the fundamental problem.
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